The Simply Good Foods Company to Acquire Only What You Need (OWYN) - Seite 2

“Since OWYN’s launch in 2017, our goal has been to bring truth and transparency to everything we do while providing the best tasting RTD protein shakes in the market,” said Mark Oliveri, President and Chief Executive Officer of OWYN. “This transaction is a continuation of our mission as Simply Good Foods is also committed to providing its consumers with quality products focused on high protein, minimal sugars and low levels of net carbohydrates. I’m extremely proud of everything the OWYN team has accomplished in establishing a $120 million² dollar brand in such a short time,” Oliveri concluded.

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¹Source: Total MULO Dollar Sales for the 52 Week Period Ending March 24, 2024
²Estimated twelve months ending December 31, 2024

“We’re excited that OWYN will become part of Simply Good Foods,” said Nicholas J. Singer, Founder and Managing Partner of Purchase Capital. “This transaction will enable OWYN to leverage Simply Good Foods’ sales, marketing and go-to-market capabilities and positions the brand to reach the next level of growth.”

Compelling Strategic and Financial Benefits

Adds Attractive High Protein RTD Shake Brand with a Differentiated Position

• A uniquely positioned brand in the fast-growing high protein RTD segment of the Nutritional Snacking category
• Distinctive brand with a highly engaged, passionate core consumer and, increasingly, mainstream appeal
• Great tasting, plant-based and allergen-free credentials that address a growing consumer need
  

Growth-oriented, Scalable Brand that is Complementary to Simply Good Foods

• Enhances portfolio with further diversification and provides the Company with increased presence in the RTD shake segment
• Targets a complementary incremental consumer to existing business
• Similarities in go-to-market model should result in improved operating efficiencies, enhanced brand awareness and increased distribution
• Opportunity for product enhancements and form innovation leveraging collective R&D capabilities
• The transaction delivers on key growth criteria with significant cost synergies, driven by G&A and supply chain efficiencies