Roku and iSpot Announce Streaming Audience Measurement Partnership

Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive innovation, opportunity, and advertiser value within the broader streaming TV ecosystem.

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Today, Roku, Inc. announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. (Graphic: Business Wire)

As part of the expanded partnership, iSpot will become a preferred third-party measurement partner for Roku, offering direct and programmatic advertisers fast, reliable metrics that demonstrate the unique reach, frequency, verified ad exposures, and outcomes delivered across ads running on the Roku platform. In addition, iSpot will integrate Roku’s Advertising Watermark to validate the authenticity of video ad inventory originating on the Roku platform.

iSpot will gain access to Roku’s exclusive, authenticated audience information. These assets will strengthen iSpot’s ability to connect audiences deterministically across linear TV and streaming on Roku. The partnership will bolster iSpot Data Connect, its next-generation audience measurement infrastructure, which powers currency and outcome measurement for the industry.

Together, Roku and iSpot will ensure streaming TV ads are measured fairly and accurately, to improve performance and measurement for advertisers running on the Roku platform, while helping iSpot’s customers make better purchasing decisions across the entire video marketplace. The partnership will also open the ability for marketers to measure accurately Roku’s advanced ad formats that span beyond video, such as Roku City brand integrations and Roku Marquee ads.

“Roku wants to use its unique assets built on the foundation of its massive footprint of 81M+ streaming households to further the measurement across all streaming channels and linear TV, to help solve for the problem of fragmentation in the industry,” said Louqman Parampath, VP of Product Management, Roku. “Together with iSpot, we believe improving measurement for the entire ecosystem will help drive better results for advertisers, while also driving more yield for publishers.”