American Rebel Receives License to Distribute American Rebel Beer in the State of Tennessee

Nashville, TN, April 30, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), a designer, manufacturer, and marketer of American Rebel Beer (www.americanrebelbeer.com) and branded safes, personal security and self-defense products and apparel, is proud to announce their receipt of a license to distribute beer within the state of Tennessee through its distribution agreement with Best Brands, Inc. (www.bestbrandsinc.com).

“Receiving our license to distribute American Rebel Beer throughout the state of Tennessee clears the last hurdle to start selling beer in Tennessee,” said Andy Ross, Chief Executive Officer of American Rebel. “We are very excited to have our distribution agreement with Best Brands and we already have commitments from some legendary bars in the historic entertainment district in Nashville, as well as retail outlets, venues and music festivals throughout the state. Having American Rebel Beer available on Broadway in Nashville puts us in the center of the top selling square mile of beer and alcohol in the country. American Rebel President Doug Grau and I have many years and contacts in the entertainment industry, and I couldn’t think of a better place to debut American Rebel Beer other than Music City USA. Launching America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer into the marketplace is a primary goal of our current Reg A+ offering and having American Rebel Light Beer available in the state of Tennessee helps deliver on that goal. Interested investors 18 years or older can log onto our public offering website at http://invest.americanrebel.com and subscribe to the offering.”

Jason Eskind, Executive Vice President at Best Brands said, “Best Brands, Inc.; a statewide beverage distribution company, is excited to introduce American Rebel Beer. This beer, with its roots in downtown Broadway accounts, offers a refreshingly crisp taste that is poised for success in the market.”

Best Brands will begin distributing American Rebel Light Beer as soon as product can be integrated into the Best Brands network. Obtaining the license from the state of Tennessee meets the compliance requirement to make American Rebel Beer available to locations and customers within Best Brands’ territory statewide in Tennessee.

This is an important partnership between American Rebel Beer and Best Brands, Inc., who both have deep roots in Tennessee. Best Brands’ history began when Manuel Eskind started Capital Distributing, a wholesale wine and spirits distribution company in 1939, when prohibition was repealed in the state of Tennessee. Manuel was granted license #3 for the state. In 1983, an opportunity arose for the grandchildren of Manuel to start their own distribution company, and Best Brands, Inc. was born. Since then, Best Brands has established itself as a dominant player in the Tennessee market with three climate-controlled warehouse spaces totaling over 200,000 sq ft. Best Brands is still a family-owned and operated business with the fourth generation of the family actively involved in the business.