Toast Launches Digital Storefront and Marketing Suites Designed to Make it Easier for Restaurants to Bring Guests In and Keep Them Coming Back

Toast (NYSE: TOST), the all-in-one technology platform built for restaurants, today announced details for its Digital Storefront and Marketing Suites. Toast’s Digital Storefront Suite offers robust website and online ordering capabilities. Toast’s Marketing Suite marries marketing tools with automation technology. Together, the suites create a seamless digital hospitality experience for restaurants, integrate across the Toast platform, and allow restaurants to gather guest data from online and point-of-sale (POS) transactions. This data powers automated, targeted campaigns and custom-tailored guest experiences, fostering an engaging online environment that attracts guests and encourages return restaurant visits and repeat orders.

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Courtesy of Toast

“Through innovations including our Toast Go 2 handheld devices and Toast Mobile Order & Pay, Toast technology has streamlined and transformed the on-site guest experience for restaurants of all sizes and types,” said Steve Fredette, President and Co-Founder of Toast. “Our Digital Storefront and Marketing Suites extend that enhanced guest experience online using tools like Toast’s new AI-powered writing assistant, search engine-optimized websites and online menus, promotional offers, loyalty programs, and automated marketing campaigns that work together to draw guests in and keep them coming back.”

Marketing automations in Toast’s Marketing Suite help save time and remove guesswork

Whether increasing online orders or driving in-store visits, Toast’s Marketing Suite can help restaurant owners and operators reach their goals. In fact, Toast restaurants that used gift cards, loyalty, and email marketing offered as part of the Marketing Suite saw 63 percent more sales than Toast restaurants that did not use any of those features¹. A collection of powerful marketing automations and enhancements are designed to make it easier for restaurant owners and operators to generate marketing campaigns targeted to the guests they want to reach when it matters most. Key suite enhancements include the ability to: