U.K.-Based Footwear Brand FitFlop Selects Ryder as U.S. Supply Chain and Logistics Provider

Ryder System, Inc. (NYSE: R), a leader in supply chain, dedicated transportation, and fleet management solutions, is the new e-commerce, omnichannel fulfillment, and reverse logistics provider for U.K.-based footwear brand FitFlop. With expansion plans throughout the U.S. and Canada, FitFlop selected Ryder for its expertise in providing tech-forward, scalable supply chain solutions for high-growth fashion and apparel brands.

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U.K.-based footwear brand FitFlop's new U.S. logistics operations are strategically located within Ryder’s newly built 700,000-square-foot multiclient warehouse facility in Columbus, Ohio. Ryder now provides e-commerce and omnichannel fulfillment as well as reverse logistics for the high-growth brand. (Photo: Business Wire)

FitFlop’s new logistics operations are strategically located within Ryder’s newly built 700,000-square-foot multiclient warehouse facility in Columbus, Ohio – one of the nation’s fastest-growing large metropolitan areas with access to more Americans within 500 miles than any other major inland or coastal port and to 80% of the U.S. population within two days via standard ground shipping.

Additional benefits to FitFlop include a more efficient facility with faster fulfilment times and ample storage, the ability to rate shop and to expand transportation capabilities across its omnichannel business, quicker returns processing, Foreign Trade Zone optimization, and increased supply chain resilience with Ryder’s well-established and flexible North American transportation network.

“The FitFlop team has been deliberate in finding fulfillment partners with proven experience in their product category, as well as the strongest possible handle on the local market,” says Jeff Wolpov, senior vice president of e-commerce for Ryder. “Both categorically and geographically, Ryder is equipped to help FitFlop realize scalable omnichannel success. We look forward to seeing the company thrive with the help of Ryder’s fulfillment and reverse logistics expertise, vast nationwide distribution network, extensive technology suite, best-in-class warehouse management practices, and end-to-end transportation logistics solutions.”