Fighting Food Insecurity and Supporting Communities Focus of “Fifth Third Day” - Seite 2

Driving New Resources into Local Communities

Fifth Third’s Financial Empowerment Mobile, commonly known as the eBus, will begin its 2024 tour with a 20-day journey across Ohio beginning in Cincinnati on Fifth Third Day. Reimagined to offer enhanced services and experiences for community members, the eBus now features immediate checking account opening capabilities, face-to-face consultation pods for private conversations and computer workstations for guests.

Through a relationship with SpringFour, an award-winning social impact fintech, the eBus will connect community members to vital human and social services organizations to address needs related to food savings, rental resources, childcare, employment services, small business support and more.

Through its digital self-service financial wellness solution, SpringFour delivers access to more than 24,000 nonprofit and government agencies across the U.S. providing support in 14 categories.

“We want to be a partner to the communities we serve,” said Kala Gibson, chief corporate responsibility officer. “The eBus allows us to deliver resources and tools to ensure everyone can make the best possible financial decisions – even in areas that may not traditionally have access.”

Supporting the next generation

Additionally, Fifth Third will surprise the families of babies born on Fifth Third Day in select local hospitals in its Northeast Ohio region and Tampa Bay with a gift of $1,053 to open a 529 college savings account. Since Fifth Third Day in 2017, the Bank has gifted 496 “Fifth Third Day Babies” with $1,053 to go toward any 529 college savings account, in partnership with the Gift of College.

The Bank will present the new parents with care packages that includes gift cards and gifts for the baby including a onesie, bib and beanie.

For more information about how Fifth Third is helping its communities, please visit here. To learn more about the Bank’s dedication to sustainability, click here.

* $1 helps to provide at least ten meals secured by Feeding America on behalf of local partner food banks.

About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.