Mikra Announces Partnership with Virun NutraBiosciences Inc. and Releases CELLF 2.0

Mikra partners with global leader in NutraBiosciences to release CELLF 2.0 featuring improved flavor and consistency thanks to Virun’s patented technology

TORONTO, May 09, 2024 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSXV: LFST) (FRANKFURT: M5B) (OTCMKTS: LFSWF), a health-tech company that leverages advancements in science and technology to build breakthrough ventures that transform human wellness, is pleased to announce that its U.S. biosciences subsidiary Mikra Cellular Sciences Inc. (“Mikra”) has partnered with Virun NutraBiosciences Inc. (“Virun”), the global leader in NutraBiosciences¹, to offer CELLF 2.0, an enhanced nutraceutical gel for improving cellular health. CELLF 2.0 is available for sale now and can be ordered directly at http://wearemikra.com/products/cellf.

“We are so excited to partner exclusively with Mikra and their CELLF brand containing Glutathione, PQQ and CoQ10. Our patents and patents-pending technologies are a perfect fit for Mikra. The anti-aging, mitochondrial biogenesis benefits of CELLF 2.0 are unrivaled,” said Philip Bromley, CEO of Virun NutraBiosciences Inc.

"We are delighted to partner with Virun to leverage their industry leading scientific expertise, stellar manufacturing facilities and patented, next-generation liposomal delivery platform to bring you the new and improved CELLF 2.0,” said Meni Morim, CEO of Lifeist. “Featuring an enhanced flavor profile and smoother consistency thanks to Virun’s patented liposomal delivery technology, CELLF 2.0 arrives in a more environmentally friendly recyclable package and convenient individual sachet form factor. This new manufacturing partnership has enabled Mikra to improve on an already great product and also allows us to offer an annual subscription option of CELLF 2.0 at a 46% discount, while still maintaining strong margins. CELLF 2.0 is available for sale today at wearemikra.com."

CELLF 2.0 provides a complete adult daily dose of Pyrroloquinoline Quinone (PQQ) and Glutathione, alongside the recommended dose of bioavailable CoQ10, in a liposomal gel that is precision engineered to protect all of these key molecules from the corrosive effects of stomach acid, delivering them safely to be absorbed by the small intestine and guaranteeing that the full clinical dose becomes bioavailable. The latest published research confirms the vital role played by CELLF 2.0’s key ingredients.