Alta Global Group Acquires Hype, an All-In-One Digital Marketing Platform, to Assist in Reaching 640 Million MMA Fans

Highlights:

• Hype is a subscription-based mobile marketing platform designed to help small businesses grow in today's age of social media.
• Hype's software platform strengthens Alta's vision to convert 640 million MMA fans to participants by providing invaluable tools to our gym owner, coach, and athlete partners to not only grow their revenues, but also operate more efficiently, save costs and enhance the offerings to their members and community.
• This acquisition is expected to accelerate Alta's technology roadmap, bringing forward new subscription revenue opportunities to Alta, whilst creating cost synergies by materially reducing product development overhead and bringing valuable technology expertise, skills and talent into the business.
• Hype invested over $22 million in developing and launching its software platform.
• Hype has processed over $40 million in payments through its platform, collected over 4 million contacts for current and previous customers, and generates revenue from recurring subscriptions and payment processing fees.

SYDNEY, AUSTRALIA / ACCESSWIRE / May 14, 2024 / Alta Global Group (NYSE American:MMA) ("Alta" or the "Company") a pioneering technology company dedicated to transforming the landscape of martial arts and combat sports training proudly announces its strategic acquisition of Hype for an undisclosed sum.

Hype, previously funded by venture capital, had invested over $22 million in launching the Hype platform, creating a highly scalable digital marketing platform recognized for its remarkable product suite to help small businesses throughout the world grow in today's age of social media.

This innovative product seamlessly blends the functionalities of a mobile website builder, such as Linktree, with core email and SMS marketing capabilities of CRM systems like HubSpot, alongside an integrated payment system. Notably, this mobile-first solution caters perfectly to owner-operators who manage much of their business on their phones, ideal for combat sports gyms. Hype reimagines the future of multiple product categories simultaneously across a $100 billion+ market for small business software. Hype has processed over $40 million in payments through its platform, helped businesses collect over 4 million contacts and is currently generating approximately $200,000 per annum in recurring revenue.