Real Launches Luxury Division

In response to the growing number of luxury real estate agents and teams joining the company, The Real Brokerage Inc. (NASDAQ: REAX), the fastest-growing, publicly traded real estate brokerage, today announced the launch of Real Luxury. The dedicated division will focus on the specialized and unique needs of luxury real estate agents and the exclusive clients they serve while leveraging the company’s proprietary technology and entrepreneur-centric model.

“We continue to see an influx of top-performing agents and teams throughout North America who believe that Real offers the best platform to grow their businesses,” Real President Sharran Srivatsaa said. “By establishing Real Luxury, we will be able to offer our agents who have built successful luxury practices the specialized support, training and resources they need to expand their capabilities and take their business to the next level.”

Kofi Nartey, a 20-year luxury real estate veteran, who has earned the reputation as the go-to real estate broker for celebrities, athletes and luxury home owners around the world, will serve as the Executive Director of Real Luxury. Nartey, who also serves as Real’s national growth leader, brought his Los Angeles-based luxury brokerage Globl Red Real Estate and Development that serves luxury clients in Los Angeles, Orange County and Las Vegas, as well as developers worldwide, to the company in 2023.

Real Luxury members will have access to partner networks consisting of more than 100,000 luxury agents across the globe, an expanded referral network, training sessions and specialized continuing education programs, exclusive members-only events and conferences and a wide range of discounts on additional products and services ranging from advertising in Mansion Global and The Wall Street Journal to luxury market reports and custom property websites. As part of this commitment to differentiate Real in the luxury arena, Real Luxury agents are expected to earn the Institute for Luxury Home Marketing’s prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation prior to becoming an official division member.

By establishing the highest standards for membership in the industry, Real Luxury members will stand out as some of the world’s most elite agents. Members will benefit from CLHMS designations, customized marketing accessible via a dedicated member portal, continuing education through dedicated masterminds and roundtable discussions covering the latest industry trends, global listing syndication in multiple languages, access to business and analytical tools giving agents a competitive edge in the marketplace and listing syndication across top luxury platforms and publications throughout North America.