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Sky Deutschland AG: Sky Deutschland surpasses 3 million customers Additional financing of EUR300 million fully backstopped by News Corporation to support continued growth and further prod

Sky Deutschland AG  / Key word(s): Final Results/Corporate Action

02.02.2012 07:33

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Sky Deutschland surpasses 3 million customers

Additional financing of EUR300 million fully backstopped by News
Corporation to support continued growth and further product innovation

Full year performance

  - 3,012,000 customers at the end of 2011

  - Net customer growth of 359,000, the highest figure in Sky´s history

  - Gross additions of 671,000, up 12%

  - Churn down to 11.0% from 16.2% in 2010

  - Revenues up 17% to EUR1,139 million*

  - EBITDA improved 42% to negative EUR155 million*

  - Average ARPU increased by EUR1.77 to EUR30.46*

  - Sky Premium HD customers at 974,000, up 64%

  - Sky+ customers at 411,000, up from 39,000 in 2010

  - Sky Go with 594,000 active users

Q4 highlights

  - Net customer growth of 155,000, up 18% year-on-year

  - Gross additions of 246,000, up 18% year-on-year

  - Quarterly annualized churn at 12.4%

  - Q4 ARPU increased to EUR31.29*

  - Breaking the 10 million viewer mark for the first time

  - Sky Sport News HD attracts 1.6 million unique viewers in its first
    month

  - Customer recommendation and satisfaction levels at all-time highs

Additional financing

  - New financing to raise EUR300 million, fully backstopped by News
    Corporation

  - Further investments to be focused on core areas of content, innovation
    and customer service

Outlook

  - Full year 2012 EBITDA expected to be significantly better than 2011.
    2013 full year EBITDA expected to be positive

Unterföhring, 2 February 2012.  Sky Deutschland delivered strong growth in
2011 to reach 3,012,000 customers by year´s end. In total the company grew
by 359,000 customers, almost twice the net growth of 2010 (183,000), and
the highest net growth in the company´s history. Gross additions in 2011
amounted to 671,000 representing a 12% increase compared to the previous
year (599,000). Customer loyalty continued to strengthen with the 12-month
rolling churn rate decreasing to 11.0% (Q4 2010: 16.2%).

Sky´s Premium HD service continued to grow strongly with customer take-up
increasing by more than 60% to 974,000 (2010: 593,000). At the end of 2011,
a total of 32% of all Sky customers subscribed to Sky Premium HD.