Ahlstrom introduces new embossable wallcoverings at 2012 China Wallcovering Expo

Ahlstrom Corporation PRESS RELEASE March 1, 2012 at 1.30 pm

Ahlstrom, a global high performance materials company, announced today that it
will present its revised Ahlstrom EasyLife(TM) product range at China
Wallcovering Expo 2012, in Beijing, China on March 2-5, 2012. China Wallcovering
Expo is one of the major wallcovering tradeshows in China.

The revised EasyLife product range will feature new embossable materials,
offering additional 3D capabilities which will enhance the design possibilities
in wallcovers. All new products have been developed sustainably to minimize
their environmental impact. All Ahlstrom wallcoverings utilize certified pulp,
and the materials conform to the industry standards (CE and RAL). Recycled
polyester is used in several new products and Ahlstrom is reducing the use of
chemical binders, through substitution with natural binders.

At the tradeshow, Ahlstrom, together with the China Wallcovering Association,
will present a catwalk show, where models will be dressed in clothes made of
wallcovering. This demonstrates the link wallcover has with fashion, and
illustrates the textile like touch and aesthetic features of Ahlstrom EasyLife.
Additionally, Ahlstrom and its Chinese partner, Shanghai East Star Environmental
Inks, which is China´s leading supplier of water-based inks to the wallcovering
industry, will introduce a "Certificate of Authenticity" which will enable
customer wallcover collection books to be clearly identified as exclusively
containing high performance Ahlstrom materials.

China is the biggest and fastest-growing market for premium wallcovering
products. According to Strategic Analysis Inc., the demand for nonwoven based
premium wallcoverings will increase by an annual rate of 39% (CAGR) from 2010 to
2015. Ahlstrom is one of the leading suppliers of nonwoven substrates to China
and the company has been present in the market for 10 years. Ahlstrom recently
announced plans to invest EUR 30 million in a new wallcover substrates
production line at its Binzhou plant.

Ahlstrom is a global leading producer of wallcover substrates, producing the
widest product range on the market. Its materials are manufactured in Europe and
North America and are part of Ahlstrom´s Building and Energy business area.

Immediately following the Beijing Wallcover show, HP will be presenting Ahlstrom
EasyLife materials on Build Decor, March 5 -8, illustrating HP Latex qualified
Ahlstrom products.

Ahlstrom booth at China Wallcovering Expo is D6.

For more information, please contact:

Michael Hottenträger, Product Manager, Wallcover, Tel: [phone]
Liisa Nyyssönen, Vice President, Communications, Tel. [phone]

Ahlstrom in brief

Ahlstrom is a high performance materials company, partnering with leading
businesses around the world to help them stay ahead. Our products are used in a
large variety of everyday applications, such as filters, wallcovers, flooring,
labels and food packaging. We have a leading market position in the businesses
in which we operate. Our 5,200 employees serve customers in 28 countries on six
continents. In 2011, Ahlstrom´s net sales amounted to EUR 1.6 billion. The
company´s share is quoted on the NASDAQ OMX Helsinki. More information available
at www.ahlstrom.com.

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originality of the information contained therein.

Source: Ahlstrom Oyj via Thomson Reuters ONE

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