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     686  0 Kommentare Nice Entertainment Group acquires Playroom - Seite 2


    customers. As owners of Nice, we remain committed to cultivating the Playroom
    concept as part of a larger organisation, " says Jens Nesse of Playroom.

    "The acquisition of Playroom supports the strategic objectives of Nice as it
    emphasizes the group´s position as a leading Nordic content production group. As
    majority owners we will continue to further develop the Nice group of companies
    in order to achieve valuable synergies, " says Olli Liitola, Senior Partner in
    charge of the investment in Nice at CapMan.

    Nice was founded by merging Finnish Moskito Group, Norwegian Monster Group and
    Swedish Baluba Group. In 2009, Nice acquired Danish Gong, thereby expanding its
    presence across the Nordic countries. In 2011, Nice further strengthened its
    position in the largest market for Nordic television production by acquiring
    Titan, a leading production company in Sweden.

    CapMan Buyout VIII fund, in which the CapMan Group is a substantial investor,
    holds a majority share in Nice, while the group´s management and key employees
    are minority shareholders. Following the acquisition, the founders of Playroom
    will also become shareholders of Nice.

    Completion of the transaction is subject to certain conditions being fulfilled
    and is expected to occur during June 2012.

    Further information:
    Olli Liitola, Senior Partner, CapMan Buyout, tel. +358 400 605 040
    Morten Aass, CEO, Nice Entertainment Group, tel. +47 970 270 00

    CapMan www.capman.com
    CapMan is one of the leading private equity firms in the Nordic countries and
    Russia, with assets under management of EUR3.0 billion. CapMan has four key
    investment partnerships - CapMan Buyout, CapMan Russia, CapMan Public Market,
    and CapMan Real Estate - each of which has its own dedicated investment team and
    funds. Altogether, CapMan employs approx. 120 people in Helsinki, Stockholm,
    Oslo, Moscow and Luxembourg. CapMan was established in 1989 and has been listed
    on the Helsinki Stock Exchange since 2001.

    Playroom www.playroom.no
    Playroom consists of three divisions: events, music and artists. The event
    division is the largest and has demonstrated strong growth since its inception
    in 2007. Playroom was the only Norwegian event management player that grew in
    the challenging year of 2008. Today the company is one of the largest in the
    Norwegian event management business, and has a number of partnership agreements
    with some the most important Norwegian companies.


    This announcement is distributed by Thomson Reuters on behalf of
    Thomson Reuters clients. The owner of this announcement warrants that:
    (i) the releases contained herein are protected by copyright and
    other applicable laws; and
    (ii) they are solely responsible for the content, accuracy and
    originality of the information contained therein.

    Source: CapMan Oyj via Thomson Reuters ONE
    [HUG#1618274]

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    Nice Entertainment Group acquires Playroom - Seite 2 CapMan Press Release - 8 June 2012 at 10:00 a.m. EETNice Entertainment Group acquires PlayroomNice Entertainment Group (Nice), a pan-Nordic content production group, has signed an agreement to acquire Norwegian event management company Playroom …