Nice Entertainment Group acquires Playroom - Seite 2
customers. As owners of Nice, we remain committed to cultivating the Playroom
concept as part of a larger organisation, " says Jens Nesse of Playroom.
"The acquisition of Playroom supports the strategic objectives of Nice as it
emphasizes the group´s position as a leading Nordic content production group. As
majority owners we will continue to further develop the Nice group of companies
in order to achieve valuable synergies, " says Olli Liitola, Senior Partner in
charge of the investment in Nice at CapMan.
Nice was founded by merging Finnish Moskito Group, Norwegian Monster Group and
Swedish Baluba Group. In 2009, Nice acquired Danish Gong, thereby expanding its
presence across the Nordic countries. In 2011, Nice further strengthened its
position in the largest market for Nordic television production by acquiring
Titan, a leading production company in Sweden.
CapMan Buyout VIII fund, in which the CapMan Group is a substantial investor,
holds a majority share in Nice, while the group´s management and key employees
are minority shareholders. Following the acquisition, the founders of Playroom
will also become shareholders of Nice.
Completion of the transaction is subject to certain conditions being fulfilled
and is expected to occur during June 2012.
Further information:
Olli Liitola, Senior Partner, CapMan Buyout, tel. +358 400 605 040
Morten Aass, CEO, Nice Entertainment Group, tel. +47 970 270 00
CapMan www.capman.com
CapMan is one of the leading private equity firms in the Nordic countries and
Russia, with assets under management of EUR3.0 billion. CapMan has four key
investment partnerships - CapMan Buyout, CapMan Russia, CapMan Public Market,
and CapMan Real Estate - each of which has its own dedicated investment team and
funds. Altogether, CapMan employs approx. 120 people in Helsinki, Stockholm,
Oslo, Moscow and Luxembourg. CapMan was established in 1989 and has been listed
on the Helsinki Stock Exchange since 2001.
Playroom www.playroom.no
Playroom consists of three divisions: events, music and artists. The event
division is the largest and has demonstrated strong growth since its inception
in 2007. Playroom was the only Norwegian event management player that grew in
the challenging year of 2008. Today the company is one of the largest in the
Norwegian event management business, and has a number of partnership agreements
with some the most important Norwegian companies.
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Source: CapMan Oyj via Thomson Reuters ONE
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