DGAP-News

Innov8 Social Media PLC: Development of Xen´s Interest Graph Technology

DGAP-News: Innov8 Social Media PLC / Schlagwort(e): Sonstiges
Innov8 Social Media PLC: Development of Xen´s Interest Graph
Technology

18.09.2012 / 09:00

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The Board of Directors of Innov8 Social Media plc (´Innov8´) are pleased to
provide Shareholders with an update on its core investment eSeekers Ltd
(the ´Company´), and the development of their Xen platform (www.xen.com)
which generates a unique and powerful Interest Graph for users.

Innov8 announced earlier this year that Xen had launched their public Beta
site. Following a successful testing period and feedback from Beta users
the platform has been undergoing further development. The Directors are now
pleased to report that the Xen Beta (www.xen.com) has successfully launched
an updated version which is now fully integrated with Facebook, allowing
users to import their interests and social data enabling quick setup of a
Xen user profile.

Management of Xen Inc (a 100% owned subsidiary of eSeekers), the social
data analytics company based in Los Angeles, believe they are leading the
way in the development of an innovative to the latest important trend in
social data analytics which is seeing focus move away from Facebook´s
Social Graph, to platforms which can successfully build Interest Graphs,
such as that created by the Xen team.

The importance of Interest Graphs is that unlike Social Graphs (users´
friend and social groups), which are for the most part static (only change
when new friends are made and removed), the Interest Graph is an elastic,
dynamic, and rapidly changing data set for any individual consumer, which
can be highly valuable to consumers and brands alike. It tracks what a
consumer is searching for (on Google, Bing, YouTube, Twitter, etc), what a
consumer is following (on Facebook, Twitter, Google +1, Pinterest, etc)and
what views a consumer expresses (as blog posts, tweets, pins, stashes,
statuses, reviews, pictures, conversations, etc.).

The Directors believe Xen is well positioned to take advantage of the
rising importance of the Interest Graph, with their trialled technology,
powerful engine and clear strategy, in competition with companies such as
Facebook where there is too much ´noise´ surrounding users and their
profiles which prevent clear Interest Graphs being mapped and translated
into valuable data.

Xen are in the process of developing a number of exciting new apps and
services that users can plug their accounts into for special experiences
that use or enhance their interest graphs. Users will be able to get