DGAP-News

DirectTrack X Goes Live!

Direct Response Technologies

09.01.2013 15:38

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Combining Breakthrough Technology, a Stunning User Experience, and Real-Time
Access to Critical Information

PITTSBURGH, 2013-01-09 15:37 CET (GLOBE NEWSWIRE) --
DirectTrack X (DTX), the next generation of the industry´s pioneer affiliate
tracking software, is now launched, live, and available for use. This release
of DirectTrack X marks the most significant product launch in the company´s
history and is the result of years of development and unprecedented
collaboration between DirectTrack and its customers.

´DirectTrack X embodies a new class of performance marketing software that
revolutionizes the way networks, advertisers, and brands gather, analyze, and
act upon the constant stream of big data, ´ said George Bordo, General Manager
for Direct Response Technologies. ´DirectTrack has always been known as a
leader in features and functionality, but now with its new, more flexible
architecture, our clients are better able to accelerate growth and pivot with
the fast-paced performance marketing industry.´

Leaders within performance marketing are under increasing pressure to drive
immediate results with fewer resources, quickly react to growing customer
demands, and gain faster insights into business and industry data.  Billions of
clicks occur daily in the fast-paced world of online advertising and brand
promotion. DTX allows clients to easily sort through the clutter, uncover
trends, and expose hidden growth channels - all while keeping pace in an
industry that is constantly changing to meet shifting consumer demand.

´In the highly competitive and fast-moving performance marketing industry, our
advantage comes from our ability to know more and make smarter decisions in
real time, ´ said Mohammad Khartabil, Director of Performance Advertising at
ikoo, an integrated digital marketing solution provider based in Dubai. ´Not
only does the DTX platform allow us to be more effective today, it´s the only
platform that will allow us to take full advantage of new verticals, marketing
channels, and revenue paths that will open as the industry continues to evolve.
DirectTrack X is a game-changing platform.´

With its flexible framework and more advanced architecture, DirectTrack X
allows its clients to quickly build profitable relationships, innovate, and
drive business success via social, mobile, gaming, or any other accelerated
marketing channel. It fundamentally changes the way digital marketing
professionals gather information, analyze big data, and attack new marketing