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Lotto24 AG starts nationwide marketing
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0 KommentareDGAP-News: Lotto24 AG / Key word(s): Quarter Results
Lotto24 AG starts nationwide marketing
13.05.2013 / 08:31
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Press release on the quarterly report
Lotto24 AG starts nationwide marketing
- Rising revenues at low level
- Earnings dominated by start-up investments
(Hamburg, 13 May 2013) Lotto24 AG today published figures for the first
quarter of its fiscal year 2013. After receiving the all-important
advertising permit on 13 March, the company immediately launched marketing
activities via the Internet. In a first step, an online display campaign
and an affiliate programme were initiated.
Petra von Strombeck, CEO of Lotto24 AG, states: 'Although we were only able
to begin marketing at the end of the quarter, the initial figures look
promising. In the second quarter, we plan to expand our advertising
activities. Our targets are to raise the number of registered customers and
validate our key performance indicators.'
As the advertising permit was only granted in mid March, no significant
revenues were generated in the first quarter of 2013. With 44 thousand
registered customers, billings were raised year on year from EUR 25
thousand to EUR 2.04 million, while revenues increased from EUR 2 thousand
to EUR 195 thousand and the gross margin improved from 6.7% to 9.6%.
Earnings were further dominated by start-up investments: due to
comparatively modest revenue streams and higher costs for staff, marketing
and the further development of the IT platform, EBIT fell from EUR -551
thousand last year to EUR -1.38 million.
In addition to the expansion of its advertising activities, Lotto24 also
expects business to be positively influenced by price and product changes
introduced by the German lottery operator 'Deutscher Lotto- und Totoblock':
as of May 1, one field of the lottery ticket '6aus49' costs one euro
instead of the current 75 cents. At the same time, a ninth prize division
was introduced. Due to higher odds, jackpots are expected to grow more
quickly.
The complete quarterly financial report is published on the website of
Lotto24 AG in the Investor Relations section: www.lotto24-ag.de.
Q1 investors call
The executive management of Lotto24 AG invites all interested analysts,
investors and journalists to discuss its Q1 2013 results in a conference
call today at 11:00 a.m. In order to attend the call, please dial: +49 30
232531173.
About Lotto24 AG: Lotto24 AG (formerly Tipp24 Deutschland GmbH) was founded
by Tipp24 SE in 2010 in order to resume the commercial online brokerage of
games of chance in Germany. Following the successful spin-off from its
parent company, Lotto24 AG has been listed as an independent company on the
Prime Standard segment of the Frankfurt Stock Exchange since 3 July 2012.
Lotto24 AG focuses on brokering state-licensed lottery products, such as
'Lotto 6aus49', 'Spiel 77', 'Super 6', 'EuroJackpot' and 'Glücksspirale'
via the Internet (www.lotto24.de). Lotto24 enters into gaming contracts
with the respective lottery companies on behalf of and in the name of the
game participant. Lotto24 aims to become Germany's leading online broker of
lottery products.
Press contact:
Lotto24 AG
Frank Schwarz
Tel.: +49 (0) 611 / 1745 398 0
E-mail: ir@lotto24.de
Internet: www.lotto24-ag.de
End of Corporate News
---------------------------------------------------------------------
13.05.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
Language: English
Company: Lotto24 AG
Neuer Wall 63
20354 Hamburg
Germany
Phone: +49 (0)40 8 222 39 0
Fax: +49 (0)40 8 222 39 70
E-mail: ir@lotto24.de
Internet: www.lotto24-ag.de
ISIN: DE000LTT0243
WKN: LTT024
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
---------------------------------------------------------------------
210658 13.05.2013
- Rising revenues at low level
- Earnings dominated by start-up investments
(Hamburg, 13 May 2013) Lotto24 AG today published figures for the first
quarter of its fiscal year 2013. After receiving the all-important
advertising permit on 13 March, the company immediately launched marketing
activities via the Internet. In a first step, an online display campaign
and an affiliate programme were initiated.
Petra von Strombeck, CEO of Lotto24 AG, states: 'Although we were only able
to begin marketing at the end of the quarter, the initial figures look
promising. In the second quarter, we plan to expand our advertising
activities. Our targets are to raise the number of registered customers and
validate our key performance indicators.'
As the advertising permit was only granted in mid March, no significant
revenues were generated in the first quarter of 2013. With 44 thousand
registered customers, billings were raised year on year from EUR 25
thousand to EUR 2.04 million, while revenues increased from EUR 2 thousand
to EUR 195 thousand and the gross margin improved from 6.7% to 9.6%.
Earnings were further dominated by start-up investments: due to
comparatively modest revenue streams and higher costs for staff, marketing
and the further development of the IT platform, EBIT fell from EUR -551
thousand last year to EUR -1.38 million.
In addition to the expansion of its advertising activities, Lotto24 also
expects business to be positively influenced by price and product changes
introduced by the German lottery operator 'Deutscher Lotto- und Totoblock':
as of May 1, one field of the lottery ticket '6aus49' costs one euro
instead of the current 75 cents. At the same time, a ninth prize division
was introduced. Due to higher odds, jackpots are expected to grow more
quickly.
The complete quarterly financial report is published on the website of
Lotto24 AG in the Investor Relations section: www.lotto24-ag.de.
Q1 investors call
The executive management of Lotto24 AG invites all interested analysts,
investors and journalists to discuss its Q1 2013 results in a conference
call today at 11:00 a.m. In order to attend the call, please dial: +49 30
232531173.
About Lotto24 AG: Lotto24 AG (formerly Tipp24 Deutschland GmbH) was founded
by Tipp24 SE in 2010 in order to resume the commercial online brokerage of
games of chance in Germany. Following the successful spin-off from its
parent company, Lotto24 AG has been listed as an independent company on the
Prime Standard segment of the Frankfurt Stock Exchange since 3 July 2012.
Lotto24 AG focuses on brokering state-licensed lottery products, such as
'Lotto 6aus49', 'Spiel 77', 'Super 6', 'EuroJackpot' and 'Glücksspirale'
via the Internet (www.lotto24.de). Lotto24 enters into gaming contracts
with the respective lottery companies on behalf of and in the name of the
game participant. Lotto24 aims to become Germany's leading online broker of
lottery products.
Press contact:
Lotto24 AG
Frank Schwarz
Tel.: +49 (0) 611 / 1745 398 0
E-mail: ir@lotto24.de
Internet: www.lotto24-ag.de
End of Corporate News
---------------------------------------------------------------------
13.05.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
Language: English
Company: Lotto24 AG
Neuer Wall 63
20354 Hamburg
Germany
Phone: +49 (0)40 8 222 39 0
Fax: +49 (0)40 8 222 39 70
E-mail: ir@lotto24.de
Internet: www.lotto24-ag.de
ISIN: DE000LTT0243
WKN: LTT024
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
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210658 13.05.2013
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