429 0 Kommentare Brand Advertising Performance in Social and Mobile Games Spiked by 30% When Leveraging Emotional Targeting - Seite 3

Methodology
The MediaBrix Social and Mobile Gaming Report data was compiled for the time period July 1, 2013 to December 31, 2013 across social and mobile games. The MediaBrix benchmarks were calculated by averaging proprietary data collected from over 200 social and mobile gaming advertising campaigns and over one billion impressions. The advertising data was then compared to industry benchmarks supplied by eMarketer and DoubleClick. Please note that social gaming performance rates and metrics may be higher or lower than the data included in the report depending on varying factors including intent, creative, media and other factors.

About MediaBrix
MediaBrix (www.mediabrix.com) powers the industry's leading advertising and services platform for social and mobile games. Through a suite of proprietary products and analytics, the company delivers immersive brand messages during Breakthrough Moments™ (BTMs™) within games when people are most receptive to marketing messages. Our ads elicit positive emotions by rewarding users and enhancing the user experience during gameplay. As a result, people appreciate the brand's participation and they develop an emotional connection to the brand. MediaBrix's campaigns routinely see average video completion rates 84x the industry average and engagement rates as much as 2000% higher than other forms of digital advertising. Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and many of the world's largest game developers leverage the MediaBrix platform to provide over 500 million user-friendly BTMs™ to more than 200 million people each month.