Food Manufacturer and Processor Customers Expand Use of PURE's SDC-Based Hard Surface Disinfectant

SAN DIEGO, CA--(Marketwired - Apr 15, 2014) - PURE Bioscience, Inc. (OTCQB: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today provided an update on the progress of the commercial adoption of the Company's SDC-based PURE® Hard Surface disinfectant and sanitizer by food manufacturers and processors. PURE has shipped re-orders from several manufacturers and processors as an expansion of successful pilot adoption and operating protocol development of various pathogen and hygiene control points in their plants.

EXPANDING ADOPTION WITH BROADER USE

• Food processing customers of PURE Hard Surface report that they intend to expand their commercial pilot adoption of PURE Hard Surface for broader use now that they have completed extensive in-plant testing to determine the product's effectiveness against problem areas (such as walls, floors, conveyor belts and spiral freezers) where elimination of micro-organisms is difficult. PURE® Multi-Purpose Cleaner has also demonstrated superior cleaning to the current cleaners, particularly in difficult to treat drains. PURE Hard Surface, along with PURE Multi-Purpose cleaner, provides manufacturers and processors with new tools to treat areas where current products are not fully effective to combat potential food contamination risks.
  
  
• Food processor customers have also experienced valuable labor saving advantages from the antimicrobial benefits of the product due to its 24-hour residual kill feature. Reduced production down time means increased plant productivity for these customers.
  
  

"As expected, PURE Hard Surface disinfectant and sanitizer is performing very well throughout all areas of the manufacturing facility. Additionally, customers have experienced enhanced elimination of persistent microorganisms in areas treated with our products," said Cliff Wechsler, PURE's Executive Vice President of Sales. "While the dollar value of these orders for product used as part of commercial pilot adoption is modest, the orders are meaningful as they represent validation of the SDC technology as an important food safety solution," Wechsler added.