Seventh Generation Acquires the Business of Gamila Products, LLC Including Impress Coffee Brewer and Teastick - Seite 2

As part of the agreement with Gamila Products, Seventh Generation will also work with the company's award-winning product development group, Designbox. This relationship will enable further exploration and commercialization of portable filtration technology and reusable beverage carriers as well as the potential development of low-cost water filtration systems for third world countries.

"We share Seventh Generation's mission of creating sustainable products through socially responsible business practices and are thrilled to join forces with them," said Aly Khalifa, Co-Founder of Designbox. "We have been familiar with the company and the bobble brand for quite a while, and it is a natural fit for us to develop new and exciting portable beverage solutions together."

Partnering with Designbox also advances bobble's goal to "make water better." Replogle shared, "bobble has made great strides in on-the-go and at-home water filtration technology. The acquisition of Gamila and collaboration with Designbox provide an opportunity to innovate further in this space and deliver more options to consumers seeking a healthy, sustainable lifestyle."

To learn more about Seventh Generation, please visit www.seventhgeneration.com. For more information on bobble, please visit www.waterbobble.com.

About Seventh Generation
 Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.

About Gamila Products
Gamila was created by Aly and Beth Khalifa as another project of their innovation firm, Designbox, to bring together gourmet taste with great design. The Teastick was launched in 2005 and inspired a new category for stylish single-serve tea service. Building on those insights of individualized gourmet service, Gamila introduced the Impress to an enthusiastic launch on Kickstarter, which quickly gained international attention and distribution. Gamila's sustainably-minded, future-classic products combine the craft of a personal, well-made beverage with the simple functionality of a well-designed product. To learn more about Gamila Products, visit www.gamilacompany.com. To learn more about Aly and Beth's work in design innovation, visit www.designbox.us.

CONTACT:
Brandi Thomas
Seventh Generation
[e-mail]
[phone] ext. 760