iSatori's Nominated for the Highly Coveted "Breakout Brand of the Year" by Bodybuilding.com 2014 Supplement Awards

GOLDEN, CO--(Marketwired - Jul 24, 2014) - iSatori, Inc. (OTCQB: IFIT), www.isatori.com, an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, is excited to announce the company has been nominated for the highly coveted "Breakout Brand of the Year" by Bodybulding.com 2014 Supplement Awards program.

http://www.bodybuilding.com/fun/supplement-awards.html

"We are genuinely excited that the world's leading internet retailer of sports, diet, and health supplements -- Bodybulding.com -- has nominated iSatori for this prestigious award," said Stephen Adele, Founder and Chief Executive Officer of iSatori, Inc. (www.isatori.com). "I believe it speaks volumes for our loyal fans and consumers and how we are perceived throughout the industry. It also establishes us as one of the fastest growing brands in the industry."

"Bio-Gro™, the first-ever supplement in the brand new Bio-Active Peptides Category, has really been at the forefront of our ability to garner customer notice on Bodybuilding.com," added VP of Marketing, Craig Stevenson, "and it's an exciting time for all of us. This type of opportunity rarely comes along, and iSatori is working hard to help educate the market and consumers on how this new breakthrough category and product may help individuals improve recovery and increase lean mass. We have developed a clinically researched muscular performance product no one else can replicate. Our recent expansion into numerous flavor offerings of Bio-Gro will only strengthen our position in the market."

Winners will be determined via online voting by consumers that can be accessed at http://www.bodybuilding.com/fun/supplement-awards.html through August 24, 2014. Results will be announced live on the Olympia Main Stage during the 50^th Annual Joe Weider's Olympia Fitness and Performance Weekend in Las Vegas, September 18 - 21, 2014.

Interested parties can cast their votes now for iSatori at http://www.bodybuilding.com/fun/supplement-awards.html and receive 10% off their next purchase at Bodybuilding.com.

To learn more about iSatori and leading innovation Bio-Gro, visit the company's website at www.iSatori.com.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We have used the words "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "potential," and similar terms and phrases to identify forward-looking statements in this press release. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. Please see our Risk Factor disclosures included in our Registration Statement on Form S-1, as amended, initially filed with the Securities and Exchange Commission on April 30, 2013, and in subsequent filings with the Securities and Exchange Commission. All future written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the previous statements. The forward-looking statements herein speak as of the date of this press release. We undertake no obligation to update any information contained herein or to publicly release the results of any revisions to any forward-looking statements that may be made to reflect events or circumstances that occur, or that we become aware of, after the date of this press release.