Barfresh Elects Former PepsiCo Senior Executive, Joe Cugine, to Its Board of Directors

DENVER, CO--(Marketwired - Jul 29, 2014) - Barfresh Food Group, Inc. (OTCQB: BRFH), a manufacturer of frozen, ready-to-blend beverages for quick service and casual restaurants, has elected Joe Cugine to its board of directors effective July 29, 2014.

Cugine comes to Barfresh as owner and president of Cugine Foods and JC Restaurants, a $20 million franchisee of Taco Bell and Pizza Huts in New York. He is also president and part-owner of Argo Tea, a retail and wholesale tea company based in Chicago with 35 stores, as well as president and owner of Restaurant Consulting Group LLC.

Prior to owning and operating his own firms, Joe held a series of leadership roles with PepsiCo, lastly as chief customer officer and senior vice president of PepsiCo's Foodservice division, where he was accountable for the $3.5 billion Pepsi, Frito Lay, Gatorade, Tropicana and Quaker U.S. business.

Cugine also serves on the board of directors of The Chef's Warehouse, Inc., a publicly traded specialty food products distributor in the U.S., as well as Ridgefield Playhouse and R4 Technology. He received his B.S. degree from St. Joseph's University in Philadelphia.

"Joe brings to Barfresh an extraordinary career in sales, marketing, operations and supply chain spanning more than 25 years," said Riccardo Delle Coste, chairman and CEO of Barfresh. "His extensive industry contacts and proven experience leading and advising numerous successful food distribution companies will be highly valuable to Barfresh. We look forward to leveraging his experience as we advance the business we've been developing with major quick service restaurants and distribution partners in the U.S. and abroad."

The Barfresh Smoo® beverage system uses controlled, pre-packaged portions to deliver delicious, freshly made frozen beverages that are quick, cost efficient and generate no waste. Unlike traditional methods, the all-in-one Smoo packs include everything needed to produce a flavorful, freshly made smoothie, shake or frappe -- even the ice. This results in a consistent customer experience every time, and allows for simple, low-cost inventory management.

Cugine commented: "Barfresh's proprietary Smoo beverage system offers a strong value proposition to food service providers of any size -- from the large QSR to the small café -- allowing them to enter a new product category by offering patrons freshly-made smoothies, shakes or frappes. Over the course of the last year, Barfresh has signed a number of significant QSR franchises as well as aligned major distributors, such as its recently announced exclusive agreement with the largest distributor in the country. The company is well-positioned in a growing, multi-billion dollar smoothie market and I look forward to working with Riccardo and the board as Barfresh enters its next phase of growth."