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Dialog Semiconductor Plc.: DIALOG SEMICONDUCTOR'S BLUETOOTH(R) SMART IC SELECTED BY XIAOMI FOR NEW Mi BAND WEARABLE DEVICE

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Dialog Semiconductor Plc.: DIALOG SEMICONDUCTOR'S BLUETOOTH(R) SMART
IC SELECTED BY XIAOMI FOR NEW Mi BAND WEARABLE DEVICE

12.08.2014 / 08:00

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Dialog's DA14580 SmartBond(TM) low energy SoC provides industry-leading
power consumption for fitness tracker from China's fastest growing consumer
electronics company

London UK, 12 August 2014 - Dialog Semiconductor plc (FWB: DLG), a provider
of highly integrated power management, AC/DC, solid-state lighting and
Bluetooth(R) Smart wireless technology, today announced that Xiaomi, one of
China's fastest growing electronics companies, has included the company's
Bluetooth ultra-low-power SmartBond SoC (System-on-Chip) in its new Mi Band
fitness tracking wrist band.

Dialog's DA14580 enables the Xiaomi Mi Band wearable device to deliver up
to 30 days of battery power from a single charge, which is more than double
the battery life of its closest competitor, creating one of the most
energy-efficient connectivity solutions available to consumers today.

Since the company's inception in 2010 with the launch of the Android-based
MIUI operating system, Xiaomi has designed and developed an innovative
range of consumer electronics products including smartphones, smart TVs,
set top boxes, tablets, routers and, most recently, wearable devices. The
Mi Band is developed and manufactured by HHTech, an affiliate of Xiaomi.
Rapidly growing popularity has seem Xiaomi recently more than double its
market value, making it one of the fastest growing consumer electronics
companies in China. The newly launched Mi Band wearable is a highly
competitive alternative to more expensive - but less powerful and less
energy-efficient - fitness tracking bands from global rivals.

"Xiaomi's decision to incorporate the DA14580 SmartBond solution at the
heart of the new Mi Band wearable product is a significant breakthrough for
us in the vitally important China market," said Sean McGrath, Senior Vice
President and General Manager, Connectivity, Automobile & Industrial
Business Group for Dialog Semiconductor. "The DA14580 provides a real
competitive advantage for Xiaomi's products because engineers using
Dialog's Bluetooth SoC no longer need to compromise on product design due
to limited battery capacity: they can build slimmer and more appealing
devices equipped with industry-leading energy efficiency that can still