Internationally-Renowned Futurist Predicts the Future of Back-to-School in Canada - Seite 2

To read Ross Dawson's full report, please visit: visa.ca/FutureofBacktoSchool

About the Survey

The Ipsos Reid poll was conducted on behalf of VISA Canada between August 7 to 15, 2014. For this survey, a sample of 1020 parents of children aged 5 to 16 from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and political composition to ensure that the sample's composition reflects that of the population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 3.5 percentage points, 19 times out of 20, of what the results would have been had the entire population of parents in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world's most advanced processing networks - VisaNet - that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products. For more information, visit corporate.visa.com and @VisaNewsCA.

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of marketing and public opinion research, and research partner for loyalty, forecasting and modeling insights. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. To learn more, visit www.ipsos.ca.

About Ross Dawson

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor and bestselling author. He is Founding Chairman of four companies: international consulting and ventures firm Advanced Human Technologies, futures think-tank Future Exploration Network, leading events company The Insight Exchange, and online start-up Repyoot. As a futurist he follows trends, delves into technological and social developments, studies the human systems in which we work, and applies structured methodologies to provide glimpses into what might come to pass in the future.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20140826-964719_photo_800.jpg

Media contacts:
Laura Crochetiere
FleishmanHillard
416-598-5790
[e-mail]

Kathy Motton
Visa Canada
416-860-3869
[e-mail]