CalAmp's New Appstore Will Enable Partners and Customers to Bring Value-Added Applications, Content and Services to Market

OXNARD, CA--(Marketwired - Sep 9, 2014) -   CalAmp (NASDAQ: CAMP), a leading provider of wireless products, services and solutions, announced the CalAmp Appstore, an innovative online marketplace that provides a tightly controlled, secure environment to manage and distribute applications content and services for Android™ mobile devices. The CalAmp Appstore will broadly enable Application Solution Providers and other partners to reach existing and new customers with specific offerings that target countless vertical markets and industries leveraging CalAmp's broad device portfolio and the full capabilities of its recently announced MDT-7 Android-based Mobile Data Terminal.

Unlike consumer-focused app stores, the CalAmp Appstore is ideal for commercial applications, designed specifically for use by solution providers. The Appstore will provide a simple means for CalAmp partners to brand and control their own instance of the store, enabling the positioning, sale and deployment of targeted content and services that increase the value proposition, drive differentiation and unlock incremental revenue streams.

With extensive flexibility, the CalAmp Appstore is expected to support numerous business models including revenue sharing, pre- and post-paid transactions, license bundling and more. It also incorporates the necessary analytics related to installation, license assignment and status, usage and other key metrics to track and manage a diverse array of apps, content and services.

By utilizing the CalAmp Appstore, customers and partners can leverage the many benefits of standard mobile data terminals and tablets with open operating systems like the MDT-7, while still tightly controlling access to content and the overall user-experience, enabling the best of both worlds. By creating a controlled and easy-to-use environment, the Appstore will enable CalAmp and its partners to dynamically offer, transact and deploy highly targeted, value-added content and services throughout the entire customer lifecycle.

"For years CalAmp has provided our customers exceptional value, flexibility and the means to differentiate their solutions in the marketplace. With the industry's broadest portfolio of highly configurable communications devices, extensive and scalable platform and application services, and now coupled with our new line of Android-based mobile data terminals and the Appstore, CalAmp is resetting the bar," said Justin Schmid, Senior VP of Marketing and Business Development of CalAmp. "We are addressing the industry's need for secure and scalable ways to manage, transact and deploy incremental offerings that increase the utility of applications and devices today, while facilitating new value propositions and revenue streams for tomorrow."