Adaptive Medias, Inc. Launches Flagship Platform

Media Graph

IRVINE, CA--(Marketwired - Sep 18, 2014) - Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, today announced the launch of its Media Graph platform. Media Graph is the company's flagship product offering, providing publishers, producers, and advertisers the ability to easily and effectively monetize digital video content across all screens and devices through one centralized solution.

Media Graph provides four major benefits to marketers who have historically faced the same challenges in setting up, scaling and optimizing their video campaigns: 1) easy content ingestion and campaign setup; 2) less reliance on multiple vendors; 3) robust ad serving and cross-screen capabilities; and 4) real-time campaign management. Specifically, its major features include:

• Content Management and Campaign Setup: fast and simple importing of content using a variety of methods, including API integrated loads from YouTube and Brightcove. Users can ingest content from these properties and many others, or leverage Adaptive's premium video library of over 1 million.
  
  
• Vendor Fragmentation: Historically, producers and content owners have to work with multiple service providers for each of the major functions that Media Graph now provides under one solution.
  
  
• Ad Solutions: using Media Graph's proprietary ad server and customized video player, users can combine content, context, and audience together to create powerful, controlled brand advertising experiences that can be delivered across any screen and any device.
  
  
• Centralized Control Panel: real-time reporting and analytics, including robust data about bandwidth, storage, encoding, ad serving, revenue, and campaign performance.
  
  

All platform users get access to an easy-to-navigate platform, an HTML5/Flash friendly custom video player designed for any device, express publishing capabilities, and encoding, video streaming and hosting services. Users also get access to over one million pieces of premium video content available for syndication across all devices.

"The launch of Media Graph is a ground-breaking achievement for us, and I'm very proud of our team for making it happen," said Qayed Shareef, CEO of Adaptive Media. "Since I became CEO, our main vision has been to enhance the ability for publishers to access and monetize digital content, while greatly simplifying the process by which that happens. The industry has had an inefficient and fragmented model for some time with publishers having to rely on different vendors for individual services in creating and monetizing their campaigns from start to finish. With Media Graph, users can leverage our video player technology, our massive library of content, ad serving capabilities, and real-time bidding and intelligence in one system."