Palo Alto Networks Again Revolutionizes Enterprise Security with the Introduction of Advanced Endpoint Protection Offering

- Offers Preventative Approach to Stop Cyber Threats at the Endpoint

SANTA CLARA, California, Sept. 30, 2014 /PRNewswire/ -- Palo Alto Networks® (NYSE: PANW), the leader in enterprise security, today announced the availability of Traps, a revolutionary and unique Advanced Endpoint Protection offering designed to prevent sophisticated cyber attacks on endpoints, sparing IT security teams from cumbersome remediation, patching, and often futile recovery scrambles.

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Despite major advances in network security, endpoints remain vulnerable to many advanced attacks, especially as increasingly mobile workforces move outside protected enterprise networks. Legacy endpoint security products require prior knowledge of a threat in order to prevent it, or worse, use an approach that only identifies a new threat after it has compromised the endpoint.

This reactive model results in a never-ending chase after the thousands of new malware attacks that emerge each day, as well as the expanding number of software vulnerabilities that can be used to exploit an endpoint. These approaches offer little hope or possibility of recovering data that has already been hijacked by an attacker. Putting an end to the reactive run around, Traps proactively prevents attacks on the endpoint, including unknown malware and zero-day exploits, before they do any damage.

QUOTES

• "The key differentiator with Traps is its ability to automate the process of protecting the endpoint. Most of the products in the industry today largely deal with informing us that there's a problem and little more; that leaves us to manually deal with the effort of remediating the endpoint, takes time and leaves us vulnerable. With Traps, that is done automatically and it is done nearly instantaneously, which is a major win."
  -- Golan Ben-Oni, CSO and SVP Network Architecture, IDT
• "The proven effectiveness of the Traps endpoint capability over other heuristic and signature-based approaches, together with Palo Alto Networks WildFire and next-generation firewall, makes the secure enablement of our entire business possible."
  -- Dr. Andres Rohr of RWE Supply & Trading
• "With the introduction of Traps, we are redefining the endpoint security market much like we did the network security market with our next-generation firewall. Traps and our platform as a whole are designed to revolutionize enterprise security by putting prevention front and center, closing the door on cyber threats before they can get in and cause damage."