MyMedicalRecords Launches Television Advertising for Interoperable Personal Health Record on Sale at National Retailers

LOS ANGELES, CA--(Marketwired - Oct 13, 2014) - MMRGlobal, Inc. (OTCQB: MMRF) ("MMR") today announced that the Company is launching a national television advertising campaign for its MyMedicalRecords Personal Health Record ("PHR") through Associated Television International (www.ati.com). Consumers are becoming more aware of the importance of having a Personal Health Record so that in the event of a medical emergency or disaster, copies of their actual medical records, important documents and travel history are securely available from any Internet-connected device. Two nationally syndicated television commercials, including retailer tags, can also be seen at http://youtu.be/0vlP-V4sjAg and http://youtu.be/MF5P2tOoSE4. The commercials focus on the value of being prepared for any medical emergency and the benefits of having a PHR as part of a family's disaster preparedness plan. 

According to Robert H. Lorsch, MMRGlobal CEO, "At this time, when hospitals rely on diagnostic decisions by computer through an Electronic Medical Records ("EMR") system, it's more important than ever for the patient to be in control of their care. EMRs are being installed in hospitals and medical offices nationwide. Many healthcare professionals rely on them for diagnostic decisions, often removing the human care element by looking at a screen instead of the patient. These systems have cost taxpayers more than 28 billion dollars through reimbursements mandated under the HITECH Act. The impact of this shift in the care of a patient is scary. Even after Ebola patient zero told an emergency room intake person that he had just returned from Liberia, the EMR system on site sent the patient home to be treated for flu. Had the patient had a PHR that the emergency room could have looked at, doctors would have immediately seen that he had traveled from Africa, and the outcome might have been very different." (http://www.nationalreview.com/article/389817/ebola-electronic-medical-records-and-epic-systems-michelle-malkin)

The MyMedicalRecords Personal Health Record, which includes a MyEsafeDepositBox inside that provides an online site to securely store legal, financial, insurance and other important documents in addition to medical and personal health information, covers up to 10 family members, including pets. A new easy-to-use "Personal Health Record Kit" is also available in both 6-month and 12-month packages. The 12-month package comes with an offer of free concierge service to help collect a family's medical records and load them into an account. Information about the free concierge service can be found at Walgreens.com. By clicking on the button that says "Take a Product Tour," consumers can choose four videos that explain the features and benefits of having a MyMedicalRecords account and the importance of being in control of their family's personal health information. Information about MyMedicalRecords can also be found at www.mmrvideos.com.