Barfresh Appoints Alice Elliot to Board of Directors

DENVER, CO--(Marketwired - Oct 16, 2014) - Barfresh Food Group, Inc. (OTCQB: BRFH), a manufacturer of frozen, ready-to-blend beverages for quick service and casual restaurants, has appointed Alice Elliot to its board of directors.

Elliot is the founder and chief executive of The Elliot Group, a global retained executive search firm specializing in the hospitality, foodservice, retail and service sectors. Well recognized for the placement of senior-level executives at public and privately-held restaurant organizations nationwide, Elliot and her team are sought out for their intellectual and strategic thought leadership. For more than 20 years, Elliot has hosted the exclusive invitation only 'Elliot Leadership Conference.' She was a co-founder of 'The Elliot Leadership Institute,' a nonprofit organization dedicated to leadership development and advancement in the foodservice industry, and is known for her philanthropic and educational endeavors and contributions.

Throughout her career, Elliot has received various industry honors, including the Trailblazer Award from the Women's Foodservice Forum and induction into the National Restaurant Association Educational Foundation's College of Diplomates. She was also recently named to the Nation's Restaurant News list of the 50 Most Powerful People in Foodservice.

"Alice is highly regarded for her insight and ability to understand industry trends and issues, as well as connecting organizations like ourselves with some of the most reputable executives in the foodservice industry," said Riccardo Delle Coste, chairman and CEO of Barfresh. "Her national recognition, coupled with the respect she garners, will be a valuable asset to our company. We look forward to benefiting from her leadership and strategic input as we expand our presence in the marketplace."

Elliot commented: "The restaurant beverage industry is at a tipping point due to the increasing demands of health-conscious consumers. With traditional beverage marketing and products recording historic declines in consumption, the multi-billion dollar smoothie market and particularly Barfresh are well-positioned for accelerated growth. I look forward to working with the Barfresh board and lending counsel and guidance as we continue to elevate Barfresh and highlight its unique positioning and product offerings."