JetBlue and Zappos.com Deliver Happiest Travel Day to Customers at JFK International Airport

NEW YORK, NY--(Marketwired - November 26, 2014) - The Wednesday before Thanksgiving is notorious for being one of the busiest travel days of the year. This year, JetBlue Airways (NASDAQ: JBLU) and Zappos.com are ensuring this busiest travel day is also the happiest. JetBlue and Zappos, two of the nation's most recognized customer-service centric brands, joined forces to deliver an unforgettable surprise and delight experience for unsuspecting customers at JetBlue's home base, Terminal 5 (T5) at New York's JFK International Airport. Watch customer reactions unfold here: http://youtu.be/otWH9HXfJZc

Zappos, known for their culture of delivering wow through service, and JetBlue, a brand founded with the mission to bring humanity back to air travel, both consistently strive to create the best possible experiences for their customers. Recognizing the Thanksgiving travel weekend has the potential to be hectic for some customers, the brands alongside their agency, Mullen, wanted to take their customer service and love for surprise and delight to the next level by creating the 'Happiest Travel Day.'

"After a successful baggage claim experience last year in the Houston airport (IAH), we wanted to make this year's surprise activation bigger and better," said Catherine Cook, PR manager at Zappos.com. "We were very excited to partner with a fun and customer-service centric brand like JetBlue, to deliver an above and beyond experience for travelers. In addition to the opportunity to wow these customers, we wanted to remind them that we are here for all their holiday shopping needs with fast and free shipping, 365-day free returns and a customer service team at the ready 24-7."

Committed to making the day before Thanksgiving travel experience even better, the brands took over both departures and arrivals at JetBlue's T5, creating unique moments to further brighten the journey for unsuspecting customers. Leveraging JetBlue's pre-security Holiday Helper crewmembers, the collective team uncovered personal travel stories of interest and relayed them to a post-security cheering section that was ready to wow customers with customized cheers, well wishes and Zappos merchandise gift packages. In arrivals, a baggage belt was transformed into a prize wheel where lucky customers had the chance to win one of twelve prizes from both JetBlue and Zappos.