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Trig Social Media AB (publ.) Enters The World of eSports

DGAP-News: Trig Social Media AB / Key word(s): Miscellaneous
Trig Social Media AB (publ.) Enters The World of eSports

12.12.2014 / 09:04

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Trig Social Media AB (publ.) Enters The World of eSports

Stockholm, 12 December 2014: Trig is making a serious financial commitment
to the rapidly emerging eSports market by creating its own eSports
organization. It will not only host a series of major events around the
world, but also set up a number professional teams in the major gaming
disciplines, arranging international tournaments and adding structure to
the fragmented eSports world. As part of this effort, TSM has made a number
of recruitments within eSports.

The mid-term plan also encompasses the establishment of thirteen
specialized eSports arenas around the world capable of hosting a minimum of
14 000 people each. Trig's ultimate goal is to establish a new world
headquarters for eSports outside the East-Asia region, and thus, stake a
major claim in the eSports realm.

Today eSports has more regular players than traditional sports. The number
of online gamers has grown significantly and shows continuous growth as
computer and broadband penetration increases in all corners of the world.

The major tournaments attract audiences that easily fill up arenas with
more than 50 000 spectators. The world final in LoL (League of Legends),
for example, had more viewers worldwide than major sporting events. LoL
alone has more than 67 million monthly users. Prize money in major
tournaments can run to seven figures.

-"We see an enormous potential in eSports, an industry that continues to
grow exponentially year by year. Our investment in the world of eSports is
a long term commitment that will enhance and leverage user engagement among
all our Trig users", says Phillip Cook CEO Trig Social Media AB (publ).

/The Board of Directors.

About Trig Social Media

Trig Social Media AB (publ) is a global social media platform provider who
has designed a social-media communication platform with a range of social
user-engagement products available at trig.com, trigmoney.com, and Momentik
by Trig.
Trig is a listed public company with its listing on the Frankfurt Stock
Exchange since the 18th September 2014 with a market cap exceeding EUR 1
Billion.

Trig eSports represents a further development of Trig's user engagement
strategy whereby it seeks to align its various products with its global
user base.

Company Contact:
Trig Social Media AB
Phone: [phone]
Fax: [phone]
Email: [e-mail]
P O Box 1268, S - 131 28 Nacka Strand
Sweden

Investor Relations Contact
GFEI Aktiengesellschaft
Phone: +49 (0) 69 - 743 037 00
Fax: +49 (0) 69 - 743 037 22
[e-mail]
Am Hauptbahnhof 6 - 60329 Frankfurt
Germany



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12.12.2014 Dissemination of a Corporate News, transmitted by DGAP - a
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Language: English
Company: Trig Social Media AB
P O Box 1268
13128 Nacka Strand
Sweden
Phone: [phone]
Fax: [phone]
E-mail: [e-mail]
Internet: www.trig.com
ISIN: SE0006027546
WKN: A116BG
Listed: Regulierter Markt in Frankfurt (General Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart


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