BMW Motorrad achieves record sales in 2014 / Sales increase by 7.2% to over 120,000 vehicles (FOTO)

Munich (ots) -

- Cross reference: Pictures are available at
http://www.presseportal.de/galerie.htx?type=obs -

BMW Motorrad sold more vehicles in 2014 than in the year before,
achieving a record sales figure for the fourth time in a row. With
123,495 vehicles sold in 2014 (previous year: 115,215 units), the
manufacturer delivered more motorcycles and maxi scooters than ever
before in the company's history. This was an increase of 7.2%
compared to an already very strong previous year. In December,
deliveries rose by 10.9% to 7,032 units (previous year: 6,343 units).

Germany continues to be the most successful single market for the
bavarian brand, with around one fifth of all units, 21,714 vehicles,
sold last year. Once again BMW Motorrad was the segment leader in its
home market with a market share of over 25%. The USA follows in
second position with 15,301 BMW motorcycles sold, 1,201 more than in
the previous year. The next largest single markets are France
(11,600) and Italy (10,487). Brazil continued to perform strongly
with 7,603 units.

In the relevant market segment of the 500 cc and above categories,
BMW Motorrad remained the market leader not only in Germany but also
in Italy and Spain.

Stephan Schaller, President of BMW Motorrad stated: "We are
looking back on a successful year. For the first time in the
company's history, BMW Motorrad sold more than 120,000 vehicles. This
is an increase of 7.2% compared to the already outstanding result of
the previous year and is the fourth year of record sales in a row. I
would like to express my sincere thanks to all our customers for the
trust they have placed in BMW Motorrad."

He continued: "In 2014 we launched no less than five new models
worldwide. These made a major contribution towards achieving the
positive sales numbers. The R nineT got off to a phenomenal start and
leapt to fourth place in our bestseller ranking right from the start.
This success exceeded our own expectations. BMW Motorrad also ushers
in a whole new era in the area of urban mobility with the BMW C
evolution. The electric maxi scooter is the first vehicle of its type
for BMW Motorrad. It builds on the experience and innovations of the
BMW Group and represents an integral part of our sustainability
strategy. Almost 550 units have been sold since last May. The good
level of acceptance by our customers shows that we have chosen the
right approach with this first step towards electric mobility".

Water-cooled R 1200 GS the most successful BMW motorcycle.

The most popular BMW Motorrad models with over 40,000 units sold