Naturally Splendid Contracts Alberta's Food Science Technology Centre to Assist in Developing Pet Food Line

BURNABY, BRITISH COLUMBIA--(Marketwired - Jan. 28, 2015) - Naturally Splendid Enterprises (the "Company") (FRANKFURT:50N)(TSX VENTURE:NSP)(OTCQB:NSPDF) is pleased to announce the signing of a Service Agreement with Alberta Agriculture and Rural Development's Food Science and Technology Center (FSTC) in Brooks, Alberta. This agreement is a fulfillment of the September 11, 2014 press release announcing that Naturally Splendid Enterprises intended to contract some of the Alberta government's food processing services. The FSTC is one unit of the Food and Bio Processing Division of Alberta Agriculture and Rural Development and has scientists that specialize in pet food products.

As stated in the September release...

"The goal of this study is to develop pet superfoods fortified with HempOmega™ in order to provide optimum nutrition for pets and participate in this multi-billion dollar market."

"Consumer demand for pet food, health and wellness products, grooming and pet related accessories is growing at a rate of 4% annually according to Packaged Facts(1). The overall market in Canada for pet related items reached $6.6 billion in 2012 and is expected to grow to $8.3 billion by 2018. Pet food represents 30% of that total as the Canadian population of cats and dogs is estimated at 9.5 and 5.0 million respectively. In the United States, domestic pets number 83.3 million dogs and 95.6 million cats in 2012."

"Consumers spend an average of nearly $1000/year on their pets. Pet-related spending will continue to increase rapidly over the coming years, due in large part to the aging pet population, and owners seeking higher quality food for their pets(2). The new generation of pet owners is both willing and able to pay top dollar for premium products. They are concerned about their pets' health and welfare. Recent and emerging trends in the market include: a focus on nutrition, an interest in low calorie or light products; increased availability of nutraceutical products with supported health claims; and, gourmet and specialty pet foods and snacks."

"Moving forward with this important investigation of the processing capabilities of HempOmega™ is a critical step in our product development phase," states Bryan Carson VP of Operations for Naturally Splendid. "The Food Science and Technology Center is the ideal facility to help us develop this new product line, as they have scientists who specialize in the formulation and production of both dog and cat foods. We are very excited to have access to this experienced team of experts." The scientists at Boreal Technologies will also play an important role in working with the results provided by FSTC staff to optimize the potential benefits of this novel encapsulation technology.