DigitasLBi Selects AppDynamics for Renault-Nissan Global Customer Engagement Online and Mobile Platform

LONDON, UNITED KINGDOM--(Marketwired - Feb 26, 2015) - AppDynamics, the application intelligence company, today announced that it has been selected by global marketing and technology agency DigitasLBi to provide large-scale user experience and performance management of back- and front-end applications for a wide-ranging online and mobile project for its client, the Renault-Nissan Alliance. The project encompasses 300 global websites and an anticipated 4.5 billion views per year.

A project of this tremendous scale requires a robust and proven real-user monitoring and application performance management platform. DigitasLBi chose the AppDynamics Application Intelligence Platform to provide an integrated view of real-time application performance, user experience, and infrastructure capacity all in real time across the global online network it is creating for the Renault-Nissan Alliance. This will enable faster, data-driven decision-making to create bigger impact with deep, real-time analytics and rich business dashboarding and visualizations.

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. Its client, the Renault-Nissan Alliance, created in 1999, is the longest-running cross-cultural combination among major carmakers.

End-to-end visibility and best-in-class performance and service were among the principal reasons DigitasLBi chose AppDynamics. The scale of the Renault-Nissan project made it important to have an APM solution in place that would help ensure seamless project delivery and unrivalled web and mobile performance to Renault-Nissan customers.

DigitasLBi will work with AppDynamics technology to provide:

• Optimized website responsiveness
• End-to-end, real-time business transaction visibility
• Real-time end-user monitoring with detailed behavioural metrics
• Predictive and preventative measures for de-risking applications

"The scale and complexity of this website project makes it a perfect fit for AppDynamics," commented Jeremy Duggan, EMEA vice president of AppDynamics. "DigitasLBi has unrivalled visibility into how its applications are performing for customers, and the opportunity to analyse and act on real-time information. The ability to deliver superior performance and user experience will help to drive sales and customer engagement for Renault-Nissan."