DGAP-News

Adler Modemärkte AG: ADLER Continues Expansion

DGAP-News: Adler Modemärkte AG / Key word(s): Acquisition
Adler Modemärkte AG: ADLER Continues Expansion

05.03.2015 / 09:27

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Press Release from Adler Modemärkte AG

ADLER Acquires "hefa Moden" Stores in Mömlingen and Lollar

ADLER Continues Expansion

Mömlingen Store Opening Today

Haibach (near Aschaffenburg), 5 March 2015. Adler Modemärkte AG - one of
Germany's largest textile retailers - acquired the successful and
established "hefa Moden" fashion retail stores in Mömlingen (Miltenberg
administrative district, Bavaria) and in Lollar (Gießen administrative
district, Hesse) from the Faust family. With renovation and modernisation
measures now complete, the Mömlingen store will reopen today as an ADLER
store. The store in Lollar will be transferred to ADLER on 1 July 2015 and
will initially continue to operate as a hefa fashion store. It is also
being modernised and is expected to reopen its doors to customers in August
2015.

"The Mömlingen and Lollar stores are an excellent fit with the expansion
strategy we launched in 2014. Given their existing structures and
substantial customer bases, we will integrate both locations into our
network of stores. This will raise our level of customer service and drive
forward our profit-oriented growth", said ADLER CEO Lothar Schäfer.

"hefa Moden" was the target of the recently announced acquisition of an
existing mom-and-pop speciality textile retailer planned for Q1 2015.

ADLER will absorb the employee and management teams in place at the
Mömlingen and Lollar stores. The existing product range will continue to
include the currently successful brands and will be made even more
attractive through the addition of ADLER's own brands. The stores in
Mömlingen and Lollar offer inviting retail space and have a substantial
customer base recruited from a relatively large catchment area. Customers
who were previously members of the hefa bonus card programme will be
invited to enjoy the benefits of the ADLER customer loyalty card. The
Mömlingen and Lollar stores will also participate in ADLER's "Click &
Collect" programme, which allows customers to pick up merchandise they
purchased online at ADLER stores. The Click & Collect programme targets
customers online and in stores, thus further expanding ADLER's omni-channel
strategy.

ADLER and the Faust family are building on past successes with the
acquisition of the Mömlingen and Lollar stores: the Waghäusel store that