Snipp Provides New Giftcard & Loyalty Platform for LEDER & SCHUH, One of the Largest Shoe Retailers in Europe

BETHESDA, MARYLAND--(Marketwired - March 5, 2015) - Snipp Interactive Inc. (TSX VENTURE:SPN) ("Snipp"), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol: SPN), announced that it launched a new gift-card and loyalty platform for the LEDER & SCHUH Group in partnership with Swiss Post Solutions. This is the first implementation of Snipp's new SnippLoyalty platform, the customer loyalty platform that Snipp had purchased from Swiss Post Solutions earlier this year.

The LEDER & SCHUH Group is one of Europe's largest shoe retailers, generates over EUR500 million in revenues and employs over 3,500 people in more than 340 locations. The company has a presence across 10 countries across Central and Eastern Europe including Austria, Germany, Slovenia, Slovakia, Croatia, Czech Republic Poland, Hungary, Romania and Bulgaria and owns four different brands including Humanic, Jello, Shoe4You and Stiefelkönig.

The first phase of the platform implementation had focused on the launch of gift-cards for all LEDER & SCHUH brands, starting with Austria in July 2014 and rolling out to more countries since. In February 2015, the existing loyalty platform of Stiefelkönig was replaced with the new SnippLoyalty solution.

The implementation for LEDER & SCHUH was designed to support the currency, regulatory and language requirements specific to the company. Program members who make a purchase abroad will earn a bonus in their local currency. The SnippLoyalty back-office administration platform and the customer facing member portals support 10 different languages to ensure that program administrators and participating members are able to interact with the program in their local languages. Further, the SnippLoyalty promotion and voucher engine is also able to handle the various financial restrictions specific to each country the program is deployed in.

"We built the SnippLoyalty platform to be flexible enough to meet the complex cross-boundary requirements of today's businesses - to be able to support multiple languages, currencies, regulations and brands all at the same time," said Frank Sweeney, Snipp's MD for Ireland. "Launching this program with the LEDER & SCHUH Group is a real validation of the solution and reinforces our platform."