New Oracle Consumer Study Challenges Retailers to Adapt to Modern Retail Marketplace - Seite 2

Demand for Transparency: This outstrips any other consumer requirement in terms of adding value to an experience (70 percent). Access to product information across digital channels or in-store is also rated highly by global respondents (59 percent).

Mobile, Apps, Social: Mobile is the fastest growing method of shopping globally, with over two thirds of consumers (67 percent) stating they are using smartphones to enhance their shopping experiences.

The Global Opportunity: Over half (56 percent) of global respondents have bought goods from an offshore international retailer, with only the US (39 percent), Japan (41 percent) and the UK (43 percent) falling below the global average.

The Privacy Conflict: 56 percent of consumers say they recognize that giving retailers access to information can improve their shopping experience, but retailers need to move cautiously and build trust, because 55 percent of consumers have reservations or disagree with retailers having access to personal information. 23 percent are happy to download an app that allows retailers to track their movements in store and online.

Differentiate With Your Store: Stores are increasingly involved in online orders; the report shows that the percentage of consumers who buy goods online and collect them continues to rise. However, globally, 44 percent of consumers still prefer to shop in-store and take items home, most notably in Australia (69 percent), followed by Germany (57 percent), France (54 percent), the US (50 percent) and Russia (45 percent). Consumers still love at-home delivery, and 34 percent listed buying online with home delivery as their favorite way to shop.

"The consumer is driving the agenda, Oracle is in a unique position to support the new fundamentals of converged retail -- right product, right place, right time, right price -- anywhere," said Puleri.

Retail Without Limits -- A Modern Commercial Society

Oracle commissioned the study with Redshift Research in January 2015 to explore the expectations and habits of 5,000 adult shoppers via its online consumer panel. Oracle will continue to release country-specific results relevant to local market segments. 

Additional Information

• Oracle Retail on Facebook, Twitter, and YouTube
• Oracle Retail Blog
• Oracle Commerce Anywhere Blog
• Oracle Retail Asset and Community Knowledge Portal

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