1006 0 Kommentare The Hottest Nutritional Trends From Natural Products Expo 2015, an Overview From Industry Veteran Stephen Adele - Seite 2

Stephen Adelé: After visiting the Natural Products Expo for many years, I have been introduced to or come away with some of my most prized new product ideas. From novel ingredients to interesting packaging formats to new emerging trends we can explore adding to our mix. Innovation comes in many forms. For me, it's taken years of practice, and lots of trial and error, to spot the great trends and separate them from short-term fads. Keep in mind, it takes only one good idea to turn into millions of satisfied consumers.

Sue Mosebar: How does iSatori segment its products and compete within the industry?

Stephen Adelé: We divide our products into four product families. This is how the industry breaks out the categories and how consumers think about their use. Those are:

Sports Nutritionals: Sports nutritionals, including powder and pill forms, are a $4.5 billion market, growing around 13% annually, and comprise nutritional ingredients and diet as it relates to bodybuilding, fitness, and improving athletic performance. iSatori currently generates 44% of its business from this sector, and it is growing as a percentage of our business. We see the most potential for continued growth and stability here, especially through creation and marketing of the Bio-Gro™ bio-active peptides.
Energy & Sports Drink Products: Energy products, including energy and sports drinks and shots, are an approximately $17.1 billion market, growing at 3.5% annually. iSatori's popular energy supplement, Energize, is the only product from iSatori distributed within this sector and generates 11% of our total business.
Meal Replacements: Meal replacement protein ("MRP's"), protein-based products related to weight loss and nutritional bars, are a $6.9 billion market, growing at 11.6% annually. MRP's are either pre-packaged powdered drink mixes or edible bars, designed to replace prepared meals or serve as a healthy snack. MRP's such as iSatori's Eat-Smart® branded bars and powders make up 2% of the total business. It is currently not a major area of focus for iSatori.
Weight-Loss Products: Weight-loss (pill-form) products are a $2.0 billion market, growing at 11.6% annually. Methods to promote weight loss by using nutritional supplements have proven to be more volatile and tend to have shorter lifecycles, and therefore, even though the sector is growing annually, iSatori has purposely chosen to minimize its dependency on this part of its business going forward. It is currently 42%. In the long run, I strongly believe this is a smarter move for our company because it will create more stability and predictability for our business and for our stakeholders.