312 0 Kommentare Social Reality 2014 Annual Revenue up 50%; Q4 Revenue up 92% Year-Over-Year; Q1 2015 Revenue Guidance Is $3.7M, a 560% Increase Year-Over-Year

LOS ANGELES, CA--(Marketwired - March 31, 2015) - Social Reality, Inc. (OTCQB: SCRI), an Internet advertising and platform technology company that provides tools to automate the digital advertising market, today announced its fourth quarter and full year financial results for 2014. Revenues for 2014 were $5,120,343, an increase of 50% over 2013. Revenues for the fourth quarter of 2014 were $3,626,588, a 92% year-over-year increase from the fourth quarter of 2013 and a 447% increase sequentially over the third quarter of 2014. The company also reported gross margins of 45% for 2014, which was an increase from 32% in 2013.

"While we are very pleased with our results for 2014, we are even more excited about the growth in 2015. Based on the increased current run rate we are experiencing, mainly due to our RTB platform, the integration of Steel Media, Five Delta and the addition of the Social Spotlight Media team, we expect Q1 2015 gross revenues to increase to $3,700,000, a 560% increase over Q1 2014," said Christopher Miglino, Social Reality's Chairman and CEO. "We continue to look for additional acquisitions, and we are very pleased with our organic business growth," added Miglino.

Fourth Quarter and Year End 2014 Highlights

Quarterly revenue of $3,626,588 represented a 92% increase over the fourth quarter 2013
71% of revenue for 2014 was generated in the fourth quarter
Annual revenue of $5,120,343 was a 50% increase over 2013

Three-month financial results for the period ended December 31, 2014

Revenues for the three months ended December 31, 2014, were $3,626,588, compared to $1,893,354 reported for the three months ended December 31, 2013. Gross profit increased to $1,900,976 for the three months ended December 31, 2014 compared to $644,108 for the same period of 2013.

For the quarter ended December 31, 2014, Adjusted EBITDA was ($119,000) compared to $28,000 in the fourth quarter of 2013. The company reported net loss of $1,925,891 or $0.08 per share, for the three months ended December 31, 2014, compared to a net loss of $262,948, or $0.01 per share loss, for the corresponding period of 2013. The increase in the loss is mostly attributed to the one-time cost associated with the financing of the Steel Media acquisition, and infrastructure costs associated with servicing the growth of our RTB platform.

12-month financial results for the year ended December 31, 2014

Revenues for the year ended December 31, 2014 were $5,120,343 as compared to $3,413,353 for the year ended December 31, 2013. Gross profit increased to $2,328,395 for the 12 months ended December 31, 2014 compared to $1,087,009 for the same period of 2013.

For the year ended December 31, 2014, Adjusted EBITDA was $(1,866,000) compared to $(559,000) for 2013. The company reported a net loss of $4,411,563, or $0.20 per share, for the year ended December 31, 2014, compared to a net loss of $1,747,440, or $0.12 per share for the 2013 period.

Balance Sheet as of December 31, 2014

Cash and cash equivalents totaled $1,843,393 at December 31, 2014. Current assets and total assets were $5,947,897 and $28,214,969, respectively, and current liabilities and total liabilities were $10,344,137 and $22,462,562, respectively. At December 31, 2014 we had stockholders' equity of $5,752,407.

About Social Reality, Inc.

Social Reality, Inc. is an internet advertising company that provides tools that automate the digital advertising market. The company has built technologies and leveraged partner technologies that service social media and the Real Time Bidding (RTB) markets. For more information, please visit www.socialreality.com.

Forward-Looking Statements

This press release contains forward-looking statements that are based upon current expectations and involve certain risks. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, our ability to grow our revenues and manage our gross margins; our history of losses; our limited operating history; risks associated with the integration of Steel Media and Five Delta; the terms of the Financing Agreement and their impact on our business and operations; risks associated with the terms of the Steel Note; the impact of our debt obligations on our liquidity and financial condition; the impact of the earn out payments to Mr. Steel on our cash flows in future periods; our possible need for additional financing and the requirement under the Financing Agreement to use the proceeds of any additional financings to reduce the obligations to the lender; risks associated with loss of access to the Facebook platform; risks associated with loss of access to RTB inventory buyers; the continued appeal of digital advertising; our dependence on our publishers; risks related to possible future acquisitions; the limited market for our Class A common stock; and the impact of penny stock rules on the trading in our Class A common stock, among others, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2014. Social Reality assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.


SOCIAL REALITY, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 2014 AND 2013

	Years ended December 31,
	2014			2013

Revenues	$	5,120,343		$	3,413,353
Cost of revenue		2,791,948			2,326,344

Gross profit		2,328,395			1,087,009

Operating expense		6,066,611			2,521,984

Loss from operations		(3,738,216	)		(1,434,975	)

Interest expense		(673,347	)		(312,465	)

Loss before provision for income taxes		(4,411,563	)		(1,747,440	)

Provision for income taxes		-			-

Net loss	$	(4,411,563	)	$	(1,747,440	)

Net loss per share, basic and diluted	$	(0.20	)	$	(0.12	)

Weighted average shares outstanding		21,808,515			14,691,010


SOCIAL REALITY, INC.
CONSOLIDATED BALANCE SHEETS

		December 31,
		2014			2013

Assets

Current assets:
	Cash and cash equivalents	$	1,843,393		$	1,715,264
	Accounts receivable, net		3,874,620			441,831
	Prepaid expenses		222,532			46,109
	Other current assets		7,352			5,018
Total current assets			5,947,897			2,208,222

Property and equipment, net			27,602			27,798

Goodwill and other intangibles			18,318,911			-
Deferred debt issue costs			2,907,736			-
Prepaid stock based compensation			1,008,019			1,662,074
Other assets			4,804			9,453

Total assets		$	28,214,969		$	3,907,547

Liabilities and stockholders' equity

Current liabilities:
	Accounts payable and accrued expenses	$	2,882,120		$	812,809
	Note payable - related party		2,500,000			-
	Notes payable, current portion		1,350,000			-
	Unearned revenue		25,295			-
	Contingent consideration payable to related party - current portion		3,586,722			-
Total current liabilities			10,344,137			812,809

Notes payable			7,713,014			-
Contingent consideration payable to related party - long term			3,145,401			-
Put liability			1,260,010			-
Total liabilities			22,462,562			812,809

Stockholders' equity:
	Preferred stock, authorized 50,000,000 shares, $0.001 par value, Undesignated, 49,800,000 shares, no shares issued and outstanding		-			-
	Series 1 Preferred stock, authorized 200,000 shares, 86,000 and 121,000 shares issued and outstanding, respectively		86			121
	Class A common stock, authorized 250,000,000 shares, $0.001 par value, 29,416,612 and 19,901,794 shares issued at December 31, 2014 and 2013, respectively, and 27,029,749 and 19,901,794 shares outstanding at December 31, 2014 and 2013, respectively		27,030			19,902
	Class B common stock, authorized 9,000,000 shares, $0.001 par value, no shares issued and outstanding		-			-
	Additional paid in capital		13,143,153			6,081,014
	Accumulated deficit		(7,417,862	)		(3,006,299	)
Total stockholders' equity			5,752,407			3,094,738

Total liabilities and stockholders' equity		$	28,214,969		$	3,907,547


SOCIAL REALITY, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 2014 AND 2013

				Year Ended December 31,
				2014			2013

Cash flows from operating activities:
	Net loss			$	(4,411,563	)	$	(1,747,440	)
	Adjustments to reconcile net loss to net cash used by operating activities:
		Amortization of stock based prepaid fees			654,055			237,587
		Bad debts expenses			26,488
		Stock based compensation			1,203,534			631,829
		Amortization of debt issue costs			256,616			274,737
		PIK interest expense accrued to principal			63,014			-
		Accretion of contingent consideration			148,081			-
		Accretion of put liability			27,716			-
		Depreciation			14,829			7,184
	Changes in operating assets and liabilities:
		Accounts receivable			(1,196,572	)		(388,010	)
		Prepaid expenses			(170,902	)		(46,109	)
		Tax refunds receivable			-			38,000
		Other current assets			17,514			(18	)
		Other assets			(804	)		(445	)
		Accounts payable and accrued expenses			861,148			513,752
		Unearned revenue			25,295			-
			Cash used by operating activities		(2,481,551	)		(478,933	)

Cash flows from investing activities:
	Cash paid for acquisition				(2,000,000	)		-
	Cash acquired in acquisition				32,038			-
	Purchase of equipment				(6,856	)		(19,982	)
			Cash used by investing activities		(1,974,818	)		(19,982	)

Cash flows from financing activities:
	Sale of common stock				3,950,747			2,436,493
	Cost of common stock sale				(16,291	)		(48,111	)
	Proceeds from warrant offering				2,100			-
	Proceeds from note payable				1,227,601			486,425
	Repayments of note payable				-			(550,000	)
	Repurchase of common stock				-			(175,000	)
	Deferred offering costs				-			(5,453	)
	Debt issue costs				(579,659	)		(36,162	)
			Cash provided by financing activities		4,584,498			2,108,192

Net increase in cash					128,129			1,609,277
Cash, beginning of period					1,715,264			105,987
Cash, end of period				$	1,843,393		$	1,715,264

Use of Non-GAAP Measure - Adjusted EBITDA

Social Reality's management evaluates and makes operating decisions using various financial metrics. In addition to the company's GAAP results, management also considers the non-GAAP measure of Adjusted EBITDA. Adjusted EBITDA is defined as net income before income taxes, depreciation and amortization expenses, plus stock-based compensation and interest expense. Management believes that this non-GAAP measure provides useful information about Social Reality's operating results. The tables below provide a reconciliation of this non-GAAP financial measure with the most directly comparable GAAP financial measure. This non-GAAP measure should be considered a supplement to, and not a substitute for, or superior to, financial measures calculated in accordance with GAAP.

Reconciliation of Adjusted EBITDA to GAAP


		For the Three Months Ended December 31,						For the Years Ended December 31,
(unaudited, in thousands)		2014			2013			2014			2013
Net income (loss)		$	(1,926	)	$	(263	)	$	(4,412	)	$	(1,747	)
plus:
	Equity based compensation		1,127			290			1,858			869
	Adjusted net income (loss)	$	(799	)	$	27		$	(2,554	)		(878	)
	Interest expense		675			(1	)		673			312
	Depreciation of property, plant and equipment		5			2			15			7
Adjusted EBITDA		$	(119	)	$	28		$	(1,866	)	$	(559	)