EQS-News

Goodbaby International Holdings Limited Announces 2014 Annual Results - Established One-Stop, Vertically Integrated Business Model through Successful Integration of Cybex and Evenflo Revenue Increased 46.0% to HK$6.1 billion with accelerated growth - Seite 2

maximize the rapid development of mobile internet, the Group will adapt
itself to connect and interact with end consumers directly through social
media using mobile phones and tablets, building an 'eco system' of fans for
its brands.

In addition, the Group continued to execute its proactive 'pull' marketing
strategy to set up a retail-driven distribution system. The Group
introduced the gb e-Family stores, the first brand-exclusive stores in the
industry in tier 3 to 5 cities. The stores provide more professional
services to consumers, and also enhance coordination of online and offline
channels where offline stores provide to online customers services
including installation and repair. The stores received positive feedback
thus far and helped enhance the Group's brand awareness. The Group opened
350 the gb e-Family stores in 2014 and sales from these stores amounted to
approximately HK$109.9 million.

In view of the rapidly growing e-commerce business in China, Goodbaby
International enhanced its partnerships with five major online retail
platforms. In the juvenile durables sector, the 'gb' brand ranked no. 1 in
terms of value and the 'Happy Dino' brand ranked no. 1 in terms of volume
on four out of the five major platforms. Revenue from the e-commerce
segment grew 52.5% to HK$414.2 million during the year, and accounted for
28.3% of the revenue from the China market.

- Cont'd -

On the overseas markets front, owing to the success of the Group's
"three-pronged" strategy (blue-chip, direct distribution and mergers and
acquisitions), revenue rose significantly by 64.2% to HK$4,649.4 million.
Revenue of the Group from blue-chip customers and direct distribution
business amounted to HK$1,477.9 million (representing growth of 15.2%) and
HK$391.0 million (representing growth of 174.1%), respectively. During the
year, the Group completed the acquisition of Cybex, the world's leading
high-end child car seat brand headquartered in Germany, and Evenflo, a
leading durable juvenile products Brand headquartered in the United States.
Cybex and Evenflo were quickly integrated into the Goodbaby Group, creating
global efficiencies and synergies between business units. During the latter
part of the year and beginning of 2015, Cybex continued to improve access
to markets through direct distribution to retailers by acquiring a