Qualtrics Announces Marketo Integration, Enabling Marketers to Increase Funnel Conversion Through Insights

SAN FRANCISCO, CA--(Marketwired - Apr 13, 2015) - Qualtrics, the world's leading enterprise survey platform provider, today announced an integration with Marketo, Inc. (NASDAQ: MKTO) the leading provider of engagement marketing software and solutions. The marriage of these two industry-leading platforms will enable marketers to seamlessly send personalized Qualtrics surveys to their Marketo contact lists.

Marketo customers are using Qualtrics to uncover key insights at each stage of the marketing funnel, including:

• Event feedback
• Lead qualification
• Win/loss surveys
• Cross-sell and upsell campaigns
• Loyalty measures and renewal indicators

In the past, users wanting to send surveys through the Marketo's Engagement Marketing Platform had to manually export and upload lists between Qualtrics and Marketo. This integration reduces the process to a few clicks of a mouse. Not only will this save users time, but it will also enable them to easily ask the right questions at the right time to the right contacts to help drive higher conversion and renewals.

"Marketers are now leading the customer journey. Being in the driver's seat means thinking differently about how and when you engage with your customers and prospects," said Lou Pelosi, senior director of LaunchPoint™ at Marketo. "We're excited to have the Qualtrics integrated solution on LaunchPoint™. It offers marketers a seamless solution and a greater opportunity to build long-term, personalized relationships with their customers.

Announced at the Marketo Marketing Nation™ Summit 2015, the Marketo-Qualtrics integration is currently in private beta, but will be available for customers by the end of spring.

"Our most successful email campaigns have been those where we ask a targeted list of Marketo contacts, via a Qualtrics survey, what they want," said John Hyde, Head of the Qualtrics Innovation Exchange. "Understanding what customers want is the power of Qualtrics. Running campaigns with precision and scale is the power of Marketo. Integrating the two helps organizations run insight campaigns that move more customers down and through the conversion funnel, and ultimately into revenue."