Attitude Drinks Inc. Acquires Majority Stake in Harrison, Vickers, & Waterman Inc.

NORTH PALM BEACH, FL--(Marketwired - Apr 27, 2015) - Attitude Drinks Inc. (OTC PINK: ATTD), an innovative and opportunistic beverage brand development company is proud to announce today their purchase of a majority stake in Harrison, Vickers, & Waterman, Inc., (OTC PINK: HVCW), the owner of Attitude Beer Holdings Co., which is a Joint Venture Partner of New England WOB, LLC, a franchise developer of "World of Beer Taverns." 

New England WOB, LLC is an Area Developer developing and operating "World of Beer" franchises in the state of Connecticut and the Boston metropolitan area. World of Beer is an organization with approximately 70 company owned and franchised strategically themed craft beer restaurants in 18 states. Most World of Beer locations serve craft beer on 50 rotating taps and offer over 500 different local, regional, and imported bottled beer selections along with unique craft sprits and "Tavern Fare," all served in a welcoming atmosphere by highly trained servers with in-depth beer knowledge.

Attitude Drinks Inc. currently is a partner in the West Hartford, CT location and has an option to invest in the Stamford, CT location. The Company plans to utilize HVCW and HVCW's Attitude Beer Holdings Co. ownership as an independent vehicle for several World of Beer restaurants in New England WOB, LLC's territory. Attitude Drinks Inc. currently owns 70% of the outstanding common stock of HVCW and Series B Preferred Stock with voting rights equal to 51% of the outstanding votes of all voting securities of HVCW. Since opening the West Hartford, CT tavern this past February, the operating results of the tavern have exceeded expectations.

According to the Brewers Association (BA), the national organization that represents the interests of small and independent craft brewers in America, the Craft Beer industry is a booming market, which averaged 10.9% growth over the past decade and of the 2,822 operating breweries in 2013, craft breweries represented 2,768 or 98% of all U.S. operating breweries. In 2014, the overall beer market produced $101.5 billion with the craft beer market responsible for $19.6 billion, up from $14.3 billion in 2013.