SPYR Joins the Mobile Games Revolution With "Plucky" Now Available on 1 Billion Mobile Devices Worldwide

NEW YORK, NY--(Marketwired - May 04, 2015) - SPYR, Inc. (OTCQB: SPYR) executives are clearly keeping up with where consumers are spending their money. The company especially has its attention focused on buying trends in one of the industries that SPYR calls home -- the mobile apps and games development industry.  While SPYR may have just entered the space, it is moving quickly to establish its brand.  Last week SPYR released its first mobile game "Plucky" through its subsidiary, SPYR APPS, LLC, into both Apple's App Store for iOS users and into Google's Play Store for Android users. 

With this launch, "Plucky" is now available to over 1 billion mobile devices worldwide, and between the iOS and Android mobile operating systems, they control over 96% of all mobile devices globally. 

The timing is impeccable for SPYR as the mobile games industry is enjoying significant popularity and growth.  Just about everyone is familiar with video game consoles like Xbox, Nintendo and Sony's PlayStation, but, consumer spending suggests that the popularity of gaming consoles may be waning in value while the mobile games industry is quickly gaining in value. 

The Quarterly Global Games Market Update from Newzoo, a market research firm focused on the entire games industry, has named 2015 as the year in which the value of the mobile games market will exceed that of consoles, making it the industry's most lucrative sector.  SPYR has chosen to join what some have called a "mobile games revolution" and with the launch of "Plucky," the company's debut game is now set to take advantage of the popularity of mobile games by coupling the release of "Plucky" with a strategic marketing campaign. 

Apple named its top grossing apps from last year and, not so unexpectedly, 9 out of the top 10 were games.  Newzoo's report explains the popularity of mobile games in numbers that we can understand -- dollar value. Newzoo estimated the total value of the mobile games market in 2014 to be about $25 billion, which is a 42% rise from the industry's value in 2013.  That value is estimated to rise another 20% to $30.3 billion in 2015, and then another 35% to $40.9 billion in 2017.