376 0 Kommentare Teradata Selects Urban Airship as Integration Partner for Customer Interaction Manager - Seite 2

"Consumers are using mobile apps to control their own brand experience, and it is very important to have insight into all customer interactions across various touch points to ensure individualized customer experiences, as well as marketing performance," said Jeff Jones, Vice President, Business Development, Teradata Marketing Applications. "By teaming with Urban Airship, Teradata is able to offer market-leading mobile capabilities within our already powerful digital customer engagement capabilities."

"Mobile has become the preferred channel because it's personal and always-on,"said Mike Musson, Senior Vice President, Strategy & Business Development, Urban Airship. "We're excited to partner closely with Teradata, allowing customers to adopt an omni-channel approach that both activates and capitalizes on consumers' mobile moments to improve their experiences and the business' results."

To learn more about how Teradata and Urban Airship can help your business create one-to-one customer experiences with mobile push, please schedule a meeting with us at ONE: Teradata Marketing Festival or elsewhere by contacting us at Teradata@urbanairship.com.

About Urban Airship
Urban Airship is leading the movement of mobile innovators. Mobile strategies must extend beyond app acquisition or risk leaving 70 percent of users behind within 30 days after the download. Urban Airship helps brands build high-value relationships from the moment of download, increasing engagement 4X and retention 2X to turn users into loyal brand advocates. The Urban Airship Mobile Engagement Platform arms companies with the broadest set of possibilities for creating rich, interactive experiences that drive new levels of reach, relevance and immediacy with all mobile audiences. Thousands of companies and some of the most demanding brands in retail, media & entertainment, sports and travel & hospitality, trust Urban Airship to deliver the mobile moments that matter to their customers and their business. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

About Teradata
Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradata's leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit teradata.com.