Nearly Half of Canadian Small Business Owners Now Use Social Media for Their Businesses

BMO Report - Seite 2

	Total		18-39		40-64		65+
Have an understanding of social media	74	%	93	%	74	%	60	%
Do not understand social media	26	%	7	%	26	%	40	%

Over half (56 per cent) of Millennials said they have gotten great ideas for their business from social media, and 64 per cent plan to make major changes or investments to their online presence in the coming years. In comparison, over half of business owners aged 40-64 (52 per cent) and 53 per cent of those aged 65+ plan to invest in their online presence in the coming years.

BMO Small Business Banking offers advice and insights on small business through their LinkedIn page. To learn more on how a BMO expert can help you easily manage financial and every day business needs, please click here.

Results cited above come from a Pollara telephone survey with 502 Canadian business owners, conducted between February 20th and March 11^th, 2015. The margin of error for this survey is +/- 4.4 per cent, 19 times out of 20.

About BMO Financial Group

Established in 1817, BMO Financial Group is a highly diversified financial services provider based in North America. With total assets of approximately $672 billion as of January 31, 2015, and more than 46,000 employees, BMO provides a broad range of retail banking, wealth management and investment banking products and services to more than 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, Wealth Management and BMO Capital Markets.

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