JetBlue and TERRA Reveal the T5 Farm -- An Innovative Experiment in Urban Farming and Airport Sustainability - Seite 2

The T5 Farm is more than a new green space; it will serve as an agricultural and educational resource for the community. The harvests will help JetBlue and its partners in T5 become more self-sufficient by providing herbs and produce for use in some of the terminal's restaurants and eateries, with the goal of blue potatoes eventually finding their way back in TERRA Blues served onboard. Items from the T5 Farm will also be donated to local food pantries.

"TERRA Blues are the perfect snack to complement the JetBlue mission to provide quality food during the travel experience. Now, through the T5 Farm, we are pleased to bring a farm-to-flight experience closer to travelers," said Jared Simon, senior director of marketing, Hain Celestial. "We are proud to extend our partnership with JetBlue through this initiative, which highlights the journey that blue potatoes make as they become a delicious in-flight snack."

The T5 Farm is located pre-security on the departures level of T5, JetBlue's award-winning flagship terminal. JetBlue continues to enhance the experience for customers flying from T5 with unique JetBlue features like the recently completed T5 Rooftop, the Live From T5™ concert series, free Wi-Fi throughout the terminal, and acclaimed restaurants and concessions. Frommer's recognized T5 as one of the world's ten most beautiful airport terminals.

Food grown at the T5 Farm completes the full cycle of food production. In partnership with Air Ventures and Royal Waste Services, JetBlue composts many leftovers from select restaurants in T5. Air Ventures and Royal Waste Services haul nearly 300 pounds of food waste each day for composting at McEnroe Organic Farm in the Hudson Valley region of New York. Earlier this year, the nutrient rich, organic soil from the farm was then transported to the T5 Farm to grow potatoes and produce.

GrowNYC, an environmental nonprofit that supports local agriculture and farmers' markets has partnered with JetBlue since 2012. GrowNYC products are currently offered in T5 in New York Minute -- a concept store that offers New York-produced products. In October 2013, JetBlue and GrowNYC brought a Greenmarket to customers at T5. At the Greenmarket, GrowNYC educated customers about composting and recycling, and sold local food products including jams, honey, fruit, maple syrup, baked goods and more. T5 Farm was created in collaboration with GrowNYC Partners, a consultancy arm of the nonprofit GrowNYC that returns profits to the mission-based activities of GrowNYC: gardens, Greenmarkets and hands-on education. The area is designed by ORE, a Brooklyn-based architectural firm that combines scientific research and biomimicry to create green buildings for New Yorkers.