Global air booking propels Egencia TripNavigator to new altitudes

With custom mobile technology, Egencia is the first TMC to build worldwide, personalised mobile air booking experience for business travellers

LONDON, Nov. 10, 2015 /PRNewswire/ -- Egencia® announces today the global availability of mobile features that allow its travellers to now shop and book air travel with Egencia® TripNavigator. This makes Egencia the first business travel company to build its own mobile app with global air booking capability and unique personalisation features for a faster, more relevant experience. Egencia travellers can now complete flight bookings in a single business travel app that is consistent across all countries and displays both individual and company preferences. 

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Continued innovation sees air booking take off for Egencia travellers globally

This latest development rounds off a series of innovations designed to respond to modern demands for fast, easy travel booking on the go. A recent study by Criteo, a leading digital marketing firm, shows that the share of mobile bookings almost doubled between Q2 2014 and Q2 2015, increasing from 12 to 23 per cent worldwide.ⁱ Daniel Beccari, Travel Product Manager, Criteo adds "As the demand for mobile booking grows, so will the need for a personalised experience. I would encourage all travel providers to invest in mobile and focus on building tailored user experiences."

Expedia® research shows that travellers search an average of 48 times to find the right flightⁱⁱ. For frequent travellers, this can add up to a significant amount of time lost in travel planning. To counter this, and meet consumer expectations for increasingly personalised digital experiences, Egencia leverages integrated technology across channels to create a faster search process.

Egencia President, Rob Greyber states, "At Egencia we continually invest in global technology that allows us focus on making business travel better. Egencia mobile air booking is unique in how it tailors the experience for each traveller. Whether booking from North America or Europe, our travellers see a curated view of options, quickly leading them to the precise flight that fits their needs."

Ground-breaking technology for a fast, personalised experience from initial search to payment

Woven into the design of the mobile air booking experience is the unique Egencia vision for personalisation. With integrated global technology, Egencia uses profile and previous usage information from all online and offline channels to pre-populate the flight search form. Frequent travellers will benefit from the time saved by not having to re-enter data each time they take the same trip. This information can include frequent destinations, airports, airlines, cabin class or even payment preferences. Company policies and preferred rates are also included in this data integration.