The CMO Club and Oracle Deliver New Solution Guide to Help CMOs Transform Their Marketing Organization

REDWOOD SHORES, CA--(Marketwired - Nov 17, 2015) - To help CMOs meet skyrocketing customer and boardroom expectations, The CMO Club, along with Oracle (NYSE: ORCL), today released "The CMO Solution Guide for Building a Modern Marketing Organization." The guide, which is based on interviews with CMOs and digital marketing leaders from major brands including Dow Chemical, JetBlue Airways, MasterCard, PayPal, Quiznos, The Hershey Company and Viking River Cruises, includes insights and best practices that CMOs can apply to build customer-first marketing teams that drive measureable results.

Marketing leaders are faced with a perfect storm of business, consumer and technological change that is exponentially increasing the complexity of every single marketing activity. In this new business environment, marketers need to rethink existing processes and embrace data, technology and content to deliver more meaningful customer experiences and demonstrate marketing's impact on business results. To help marketers successfully manage this transformation, the new CMO Solution Guide provides practical advice from 20 in-depth interviews with CMOs and digital marketing leaders from organizations of various sizes and different industries.

"While the number of tools and amount of data available to marketers continues to multiply, the age old challenge of capturing and leveraging the right data to create engaging customer experience across all channels still exists," said Pete Krainik, CEO, The CMO Club. "The first step they must take is to establish the appropriate organizational alignment to successfully create this type of customer experience. While no organization is exactly the same, this guide helps provide easy-to-implement changes that any marketer can use to drive transformation."

CMO Priorities: Acumen, Alignment, Agility and Accountability

While there is no organizational model that fits every company universally, four key themes emerged during the course of the interviews that informed the organizational decisions that CMOs make: Acumen, Alignment, Agility and Accountability.

"During the course of our interviews, we heard repeatedly how marketers could address key issues around acumen, alignment, agility and accountability and how these forces shape the CMO," said John Ellett, report author and CEO of nFusion. "The leaders we spoke with all emphasized how thoughtful organizational changes can help better position today's marketer to keep pace with rapidly changing consumer dynamics."