Urban Airship Unveils New Mobile Audience Intelligence Solution, Urban Airship Insight

LONDON, UNITED KINGDOM and PORTLAND, OR--(Marketwired - November 18, 2015) - Today at Apps World, Urban Airship, the leading mobile engagement platform, announced Urban Airship Insight -- an innovative mobile audience intelligence solution that allows mobile marketers to go beyond "what" happened and understand "why," and then act immediately. For the first time, marketers can combine and pivot any mobile engagement data point to uncover precise audience insights and instantly export user-level details to drive 1:1 action. Urban Airship Insight offers powerful, easy-to-use ad hoc data querying to answer questions like: which audiences are driving app performance, which users are most likely to respond to future engagement campaigns, and which campaigns or content are leading to app deletions or inactivity.

With today's announcement, Urban Airship now has two data solutions to help mobile teams close the insight-to-action gap and fuel user-centric actions across any business system either in minutes or in real-time. Urban Airship Connect, announced in September and generally available today, provides the first real-time data stream that instantly connects users' mobile signals of intent to any other business system for automated, real-time action. Urban Airship Insight provides an easy-to-use reporting and data discovery solution to identify the audiences and programs most likely to drive the next phase of growth with instant export to fuel user-targeted actions in any system.

"We are changing the game in how companies of all sizes and levels of sophistication can extract massive value from mobile data by immediately putting it into action for more targeted, responsive and successful user experiences," said Brett Caine, president and CEO, Urban Airship. "We believe the new capabilities afforded by Connect and Insight will take customer results to an entirely new level of engagement and ROI, with the potential to go even higher than the ROI our customers can experience with our engagement platform alone, as recently calculated by an independent third-party at 878 percent."

Other core features of Urban Airship Insight include:

• Audience engagement dashboards with industry-specific benchmarks to quickly understand performance and audience engagement in relation to peers
• Conversion funnel reporting and cohort analytics to continually optimize app user flows, engagement strategies and campaigns that are advancing revenue goals and audience growth
• RFM (Recency, Frequency, Monetary Value) analysis combined with behavioral attributes to determine which users are most likely to complete to certain actions, like buying a particular product

"We spend a lot of time at Breaking News thinking about the speed and relevancy of news in the mobile age, which are values Urban Airship helps us deliver," said Cory Bergman, co-founder and GM, Breaking News (an NBC company). "Its newest solution, Urban Airship Insight, will help us understand our audience even better, enriching user profiles and guiding editorial desk decisions to ensure people get the content that resonates with them most."