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First Sensor Formulates Strategy 2020

DGAP-News: First Sensor AG / Key word(s): Strategic Company Decision
First Sensor Formulates Strategy 2020

20.11.2015 / 10:56

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Focus, Growth, Efficiency: First Sensor Formulates Strategy 2020
Concentration on core segments and focused internationalization secure
long-term growth targets

Industrial, Medical, Mobility. First Sensor AG wants to keep growing in
these core segments over the coming years. "Our cars are increasingly
driving themselves, medical devices are getting smaller or more mobile and
industry is moving into a new era. We want to mold and shape these growth
markets of the future," says Dr. Martin U. Schefter, CEO of First Sensor
AG. To do so, the acceleration of the development of modular products and
platform strategies for more scalability, the increase of added value
through parallel down- and upstreaming and the integration of production
sites into one network along the value chain will continue.

Business Units Confirm Course Set in 2014
First Sensor AG's three business units will continue to internationalize
their business in the years to come. For the time being, no additional
regions will be entered with their own offices, but activities in existing
sales regions will be ramped up. Up to 2020, First Sensor AG will focus in
particular on the USA and China.

Under Strategy 2020, the Industrial business unit is continuing to position
itself as a system and component provider. It will keep focusing on the
application areas of industrial process monitoring, radiation and safety,
smart buildings, length measurement and aviation. In addition to the
application areas of respiration and pneumology as well as dialysis and
infusion, the Medical business unit sees great potential for growth in
optical diagnostics in particular. It will use the Group's optical
expertise to accelerate innovation in this application area. In the future,
the Mobility business unit will meet the demand for driver assistance
systems for partially and fully autonomous driving less with services and
more with its own products. These will center on camera systems, LIDAR
applications, and pressure and flow sensors for cars, trucks, and
commercial and transport vehicles.

Strengthening of Earnings Structure and Internal Financing
"Strategy 2020 is a consistent continuation of the course we set in 2014,
but as well as concentrating on high-growth segments we are also making
efficiency more central to our activities," says Dr. Mathias Gollwitzer,
CFO of First Sensor AG. The target, says the CFO, is to increase sales at a
greater rate than the market trend, but not regardless of cost: "Our
primary objective is to grow sustainably. This means that improving the
earnings structure and internal financing is more important to us than mere
sales growth."

About First Sensor AG
First Sensor AG is one of the world's leading suppliers in the field of
sensor systems. Our company develops and manufactures standardized and
customized sensor solutions for applications in the Industrial, Medical and
Mobility growth markets. With over 800 employees, we are represented at six
German locations and also have development, production and sales sites in
the USA, Canada, Singapore, China, the Netherlands, Great Britain, France,
Sweden and Denmark along with a worldwide partner network. First Sensor AG
is a German public limited company and has been listed in the Prime
Standard of the German stock exchange in Frankfurt since 1999. For more
details on First Sensor, please visit first-sensor.com.




Contakt:
HCE
Sabrina Romes
T [phone]
F [phone]
E [e-mail]



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Language: English
Company: First Sensor AG
Peter-Behrens-Straße 15
12459 Berlin
Germany
Phone: [phone]
Fax: [phone]
E-mail: [e-mail]
Internet: www.first-sensor.com
ISIN: DE0007201907
WKN: 720190
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich,
Stuttgart


End of News DGAP News Service
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415109 20.11.2015