Simavita Limited

SIM(TM) Sales, Strategy and Research Update

SYDNEY, AUSTRALIA--(Marketwired - Jan. 6, 2016) - Simavita Limited (ASX:SVA) (TSX VENTURE:SV) ("Simavita" or the "Company"), a global leader in the digital healthcare sector, is pleased to provide an update regarding its operations across the North America, Europe and Australia.

Strategy update

Simavita is continuing to develop its strategy to deploy the unique Smart Incontinence Management (SIM™) solution by establishing a swift and meaningful presence across global markets as a first mover.

In North America and Australia, Simavita now has experienced teams in place to execute the Company's strategy. A European Sales Director has been appointed and he is now assembling the team to drive direct sales and to support distribution partners in the region.

The initial core target market for the roll out of SIM™ has been in aged care and skilled nursing sites. However, in the latter part of 2015, in response to demand from customers, additional markets opened up for Simavita in the areas of Assisted Living* in North America, and Home Care and Geriatric Rehabilitation in Australia. These new markets are currently being developed.

At this still early stage of market penetration for SIM™ the Company often conducts pilot programs for potential customers. In the case of groups with multiple sites, pilots would typically be conducted at one or two sites.

North American market update

The North American sales team is continuing to gain traction, and during Q2 FY 2015 the team executed new take-up agreements covering 20 sites (this compares with 9 sites signed in the previous quarter).

The total number of sites contracted in North America is now 36, with a total of 3,859 beds. The groups that have contracted these 36 sites collectively operate an additional 32 sites with 2,900 beds, which are not yet under contract and therefore represent further expansion potential for the Company.

The team in North America is now very active in direct customer contact and the pipeline from groups interested in new pilot programs and further engagement now represents over 33,000 beds.

Australian market update

During Q2 FY 2016, the ANZ team executed a number of new agreements across three aged care sites, and two hospital geriatric rehab wards (including an incontinence clinic).

The total number of aged care sites contracted in Australia is now 62, with a total of 5,383 beds. The groups that have contracted these 62 sites collectively operate an additional 46 sites with 3,414 beds which are not yet under contract, and therefore represent further expansion potential for the Company.