In its updated long-term strategy, OP Financial Group aims to become a diversified services company - Seite 2

- In the changing operating environment, only those actors will succeed that are able to reinvent themselves and thereby offer the best possible customer experience irrespective of time, place and service channel. A winning customer experience arises from collaboration between human interaction and technology, says Karhinen.

New customer experience indicator alongside financial targets

The Group has increased its capital adequacy and profitability targets (CET1 target 22% and economic capital return target 22%) and seeks to achieve a new level in business efficiency by, for example, digitising and automating processes (expenses in 2019 lower than in 2015).

The development investments required by upgrading and streamlining business will add to the Group's expenses and weaken Group profitability before the benefits from such investments are realised in terms of better financial indicators.

Alongside its financial targets, OP has set a higher target for the number of owner-customers (2.1 million) and a target based on customer experience that it will specify later in the autumn.   

The financial targets and customer-related targets together form OP Financial Group's strategic targets at Group level.

Press conference on 10 June starting at noon

Reijo Karhinen, President and Group Executive Chairman, will present the strategy in a press conference on 10 June 2016 starting at noon. The venue for the press conference is OP's Vallila premises, Gebhardinaukio 1, Helsinki.

OP Corporate Bank plc
OP Cooperative
Carina Geber-Teir
Executive Vice President, Corporate Communications

For more information, please contact:
OP Communications, tel. [phone], [e-mail] 

Distribution
NASDAQ Helsinki
LSE London Stock Exchange
SIX Swiss Exchange
Major media
op.fi and pohjola.com

OP Financial Group is Finland's largest financial services group whose mission is to create sustainable prosperity, security and wellbeing for its owner-customers and in its operating region by means of its strong capital base and efficiency. OP Financial Group consists of about 180 member cooperative banks, its central cooperative OP Cooperative, and the latter's subsidiaries and affiliates. The Group has a staff of 12,000 and 1.6 million owner-customers and 4.3 million customers. www.op.fi

OP Corporate Bank and OP Mortgage Bank are responsible for OP's funding in money and capital markets. As laid down in the applicable law, OP Corporate Bank, OP Mortgage Bank and their parent company OP Cooperative and other OP Financial Group member credit institutions are ultimately jointly and severally liable for each other's debts and commitments. OP Corporate Bank acts as OP's central bank.

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Source: OP Yrityspankki Oyj via Globenewswire

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